Sephora announces Liverpool store

The French beauty retailer is expanding its Northern presence, taking 6,700 sq ft at Liverpool ONE.

Sephora will open at the former Foot Locker unit off South John Street next spring. It will be the brand’s eighth UK store and third in the North, with locations also set up at the Trafford Centre, Gateshead Metrocentre, and Eldon Square in Newcastle.

Sephora will occupy the ground floor of the unit, with the first floor belonging to TFG for its multi-brand flagship store.

Customers will have access to Sephora’s broad range of beauty products, including skincare, makeup, and fragrances from well-known names such as Glossier, Makeup by Mario, Tatcha, Charlotte Tilbury, Fenty, Hugo Boss, and more.

Sephora will take over the ground floor of the former Foot Locker at Liverpool ONE. Credit: via Trace Publicity

The Liverpool location will also include in-store beauty services, including makeup, hair, brows, and skincare treatments.

“Sephora is a brand that represents exactly what Liverpool ONE looks for when adding to our line-up,” said Rob Deacon, asset management director at Liverpool ONE for the complex’s owner, Grosvenor.

Deacon continued: “[Sephora] is globally celebrated, has a huge base of loyal fans, and delivers a bold, compelling concept. Consumer demand for Sephora is strong in Liverpool, and securing best-in-class retailers and experiences for the city is precisely what we aim to achieve at the destination, so the entrance of this beauty powerhouse is a natural partnership.”

Sephora UK’s managing director Sarah Boyd said the company was excited about its UK expansion.

“We have had immense demand from our fans in Liverpool to open a store in their city, and we are excited to open one in a city that embodies a remarkable energy and boasts a rich and vibrant history that resonates with our brand values,” she said.

“Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool ONE unit provides,” Boyd continued.

“As we prepare to welcome both new and existing customers, we are looking forward to creating a truly memorable and enchanting shopping experience at Liverpool ONE, in an exciting store format that reflects the spirit of the city.”

Metis and CBRE represented Liverpool ONE on the deal with Sephora.