Southport Pleasureland unveils next step in £4.7m investment

The amusement park is eyeing a June opening date for Discovery Bay, a 67,000 sq ft area featuring six new rides and a themed outdoor festival.

Discovery Bay marks the third major project at Southport Pleasureland since 2019 when the park’s chief executive, Norman Wallis, pledged to invest money in the site following the grant of a long-term lease.

The Victorian-themed attraction follows the development of the 35-metre high Big Wheel and an adventure golf attraction in 2022, bringing Wallis’s total investment in the park to £4.7m in the last year.

Discovery Bay will introduce six rides, including two thrill rides and a large family ride, within what the park describes as a “retro-futuristic styled” land.

Guests will also be able to enjoy the outdoor festival venue, which will hold up to 3,000 people.

An in-house team is working on Southport Pleasureland’s extension.

Norman Wallis said: “Our theming architects are really bringing the immersion of Discovery Bay to life – the props, the seating areas, the catering…

“The new land we are building will be a major draw to performers and festivals, and we are already in discussions with a number of parties in regards to special events we will be bringing to Southport.”

Elsewhere in Southport, the £73m Marine Lakes Event Centre will go before Sefton Council’s planning committee next Thursday.