LSF seeks £3m for New Brighton opportunity
Hotel, residential and leisure uses are all in play at the Marine Promenade site, with development of up to nine storeys feasible according to the advising architect.
Hitchcock Wright & Partners is now marketing the site for Huyton-registered LSF Estates, asking for offers in the region of £3m.
The site offers views out to the Irish Sea and is described by the vendor as being in a key strategic position within Wirral Council’s regeneration masterplan.
Specifically, it sits close to the Marine Lake, diagonally opposite Marine Point, a development comprising a Travelodge hotel, Light cinema, Morrisons, Prezzo, Greene King pub, Nando’s, and Starbucks.
LSF’s site was formerly mostly occupied by JD Wetherspoon pub the Master Mariner, which closed for a redevelopment and expansion in 2022, before the pub chain pulled the project early in 2023. It was then sold for around £500,000 in May of that year.
Architect Falconer Chester Hall has drawn up how different options could work at the site in feasibility study documents.
These documents show how the site has the potential to accommodate a nine-storey building providing ground floor retail & leisure space, with 147 apartments and three townhouses – or alternatively, could provide a 200-bed hotel with 59 apartments.
The site is largely rectangular, fronting Marine Promenade and Rowson Street, but with a slim parcel of land extending to Wellington Road at its southern end – this would be where the townhouses could come into play.
A potential apartments/hotel scheme is mapped out as the seven-storey apartment building having ground floor amenity, with 12 apartments at first floor level (four one-bed, eight two-bed), 13 apartments at second and third floor level (each with five one-bed and eight two-bed) and then three floors of seven flats each – three one-bed and four two-bed.
Different options are set out in a separate document for a residential-only scheme, looking both at the site’s partial and full redevelopment.
The site area is 0.59 acres, or 25,824 sq ft – however, should a buyer have larger plans in mind, the adjacent former Queens Royal Hotel, a now-closed pub, could also be incorporated within the sale, Hitchcock Wright said.
Matt Kerrigan, partner at Hitchcock Wright, told Place North West: “This is a fantastic opportunity to purchase a substantial redevelopment plot in the heart of New Brighton to deliver a landmark mixed-use scheme in-line with the local authority masterplan.
“The masterplan provides scope for a large-scale development incorporating leisure, hotel and residential accommodation. A marquee development will undoubtedly enhance what is already an extremely popular seaside town.”
