Wigan teams up with Place North West for MIPIM
Amplifying the borough’s many prime investment opportunities and boosting the profile of the local authority at the Cannes event will be the focus of the partnership between Wigan Council and Place North West.
“I am delighted to confirm that Wigan Council has teamed up with Place North West to ensure there is a strong and widespread presence of Wigan at MIPIM 2023,” said Aidan Thatcher, director of growth and economy at Wigan Council.
“Place North West are experts in the industry who have access to a wide range of partners to ensure we achieve maximum exposure during the event and across a multitude of social media channels resulting in significant interactions during the week.”
Wigan will be represented at MIPIM by chief executive Alison McKenzie-Folan and Thatcher, who will be promoting and showcasing the borough’s most promising projects. These include the council’s work with Cityheart and BCEGI on the £135m Wigan Galleries, Step Places’ regeneration of Wigan Pier, and the ripe-for-investment Wigan and Bolton Growth Corridor.
Wigan Council joins Salford City Council, Marketing Manchester, Wardell Armstrong, JMW Solicitors, Lexington, P4 Planning, Morgan Sindall Construction, Eden Planning, and Luma Marketing as Place partners and clients at MIPIM.
Place commercial director Dino Moutsopoulos said he and the rest of the team at Place were excited to work with Wigan in Cannes.
“We are delighted that Wigan Council has chosen Place North West to help them raise the profile of the town and the investment opportunities at MIPIM 2023,” Moutsopoulos said.
“There is so much opportunity in the town, we are sure that the response from investors will be positive,” he continued.
“I personally look forward to working with Alison and Aidan, helping them showcase investment opportunities and shining a spotlight on the positive development already happening in the town.”
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Why work with Place North West?
- Proven: As MIPIM veterans, we know how to best reach the high-profile audience attending the event. We also know the market and have multiple outlets where we can promote your content, with your videos appearing on our newsletter, website, and social media channels during or after MIPIM.
- Hassle-free: We do the hard work for you. We can source participants, suppliers, and venues, put on the event, and figure out all the logistics so you can focus on maximising your time at MIPIM.
- Flexible: With a variety of packages and services, we can mix and match to craft the perfect MIPIM campaign for your brand within your budget.
Opportunities for MIPIM 2023 include:
- Corporate boat charters: Enjoy a relaxing cruise on the Mediterranean with the industry’s biggest decision-makers on the Place MIPIM boat, which allows you to escape the crowds and engage in undisturbed networking with drinks and canapes.
- Roundtables: Held in-person and turned into videos later, these roundtables can stand the test of time and reach a wider audience than a more traditional roundtable ever could.
- ‘Fireside’ chats: These intimate one-on-one video interviews provide a more informal setting that’s perfect for digging into complex and important topics in a way that’s accessible to those at MIPIM and beyond.
- Event management: Whether you’d like to have a private drinks reception, breakfast, lunch, or dinner, Place can help source a venue and find you the perfect guests for networking and engaging discussions.
- Vox pops: Capture the excitement of your announcements, launches, and events with quick interviews with your attendees.
- Advertising: Before and during MIPIM, get your brand in front of the readers of Place North West in multiple ways, including website banners, an advertorial piece, branded editorial reports, and more.