The toys and giftware company has acquired the 158,000 sq ft former base of Geometric Furniture, a 7.44-acre site on Townley Street.
Character Group was represented on the deal in the Rochdale district by Davies Harrison, which recently disposed of a 340,493 sq ft mill in Oldham for the business, Renaker subsidiary Kellen Homes taking the site in a £3.5m transaction.
Geometric Furniture was represented by Preston O’Herlihy.
Rick Davies, director at Davies Harrison, said: “We were pleased to have found suitable replacement overspill warehousing premises for Character Group that met with its requirements.”
Kiran Shah, joint managing director of Character Group, added: “It has been a great experience working on this project with Rick and the team. Their experience, guidance, efficiency and good humour in managing this project has been invaluable in identifying, investigating and completing this acquisition.”
Preston O’Herlihy partner Sara-Jane Preston said: “Despite commencing marketing of the property at the start of the pandemic, we were able to identify a number of owner-occupiers we knew were in the market for industrial space and are delighted that we were able to complete the sale to the satisfaction of both parties.”