Graceful degradation – is your marketing strategy resilient enough to succeed?
Like the products we buy, our marketing outputs should be built to last and adaptive to change. In this short blog we explore the concept of graceful degradation and how we can build it into our marketing.
Making the most of your new MIPIM contacts
We need to talk. Whether it's MIPIM, UKREiiF or the Housing conference... the work doesn't stop when the event does.
MIPIM 2024: A global gathering with a focus on collaboration and sustainability
As the dust settles on another MIPIM, it's time to reflect on a week that was both familiar and markedly different from years past.
The countdown to MIPIM is on
You’d better believe it – there’s just over a week to go until the shores of Cannes play host to over 20,000 property professionals from across the world.
A night to remember at Place Party Yorkshire 2024
Ah, Yorkshire! Known for its hearty welcomes, rolling dales and great tea bags, this beloved region played host to the latest Place shindig and it was a real doozy. The Place Party Yorkshire 2024, held at the Armouries in Leeds, was a sell-out show. With 300 Yorkshire folks in attendance, the atmosphere was bouncing and, dare I say, flowing with a bit of northern camaraderie.
The complete guide to hiring a B2B marketing agency
There’s no getting away from it: businesses are time-poor when it comes to their marketing. On the face of it, this is pretty surprising considering the importance marketing plays in a company's bottom line.
What tools can you add to your marketing arsenal in 2024?
With the industry busy, its time to ride the wave and make the most of it. To do that, you'll need to get ahead of it and be ready when that big wave comes. Here's a few quick and easy things you can do to add some marketing strings to your bow in 2024.
Plan for success instead of New Year’s resolutions
Do away with silly New Year's resolutions and get organised with a clear and measurable plan for success.
Once upon a time in the built environment…
Storytelling is central to our species. Turning it to our advantage in a marketing context can help us grow our audience and improve our revenue.
Embracing your Christmas 2023 campaign mindfully
Yep, it’s November. That means if you haven’t started thinking about your Christmas 2023 campaign, you’re already a bit behind. The good news is there’s still time to get your ducks in a row.
7 things you need to do when building a new website
Your website will require some love and attention every blue moon. Here’s how to plan for success when redesigning it.
Place North West-ing the night away: Place Party 2023
2023’s Place Party was a barnstorming night to remember for all the right reasons. What’s more, It’s a positive goldmine of opportunities. How can we capitalize on these kind of events?
Climbing that mountain
With a clutch of firms marking important anniversaries this month, what can we learn from them in sustaining a business past its first decade?
What will you be remembered for?
We’re so often caught up with details that simply aren’t that important. Let's focus on what matters - what we should really be remembered for.
Building sustainability into your brand – when to and when not to do it
If you're doing the work necessary to deliver sustainable projects, you should shout about it. But beware of overselling yourself, the consequences can be disastrous.
What does your brand colour say about you?
As humans, we’re highly exploitable. Visuals can be carefully crafted to help brands jive with their target audience.
Measuring marketing impact in the built environment
Ever wondered if your marketing budget is working for you? Learn how to measure your impact and reach your marketing goals in this short blog.
Seeds of change – a retrospective on Housing 2023
The past three days have been eye-opening to say the least. Here is a quick rundown of our biggest talking points from the conference.
Stepping up in the built environment: the power of thought leadership
In our industry, silence isn't golden. Staying quiet on the pressing issues that shape our world is no longer a viable option.
Shaping the built environment with AI
In the near future, familiarity with the technology will be a pre-requisite of any professional job role.
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Selected industry experts bring you insight and expert advice, across a range of sectors.
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Selected industry experts bring you insight and expert advice, across a range of sectors.
Subscribe for free to receive our fortnightly round-up of property tips and expertise