Insight: Marketing + Communications
We’ve been working in property and professional services since 2001.
We understand that it’s a business based on relationships, not Facebook likes. We know what works and where to focus your investment. We connect you with the people who will talk about you in the right way, to the right audiences. No bullshit, just sensible, strategic marketing.
Reflecting on MIPIM 2022
MIPIM has changed since its last outing - and change isn't a bad thing.
The glorious messy middle
The chaos of the 'messy middle' can give birth to your best ideas.
How marketing pledges can help you build your community
Every purchase decision is an emotional decision. Find out how you can use this to build your community.
Employer branding – People buy people
In our conversations with leaders this month, a key theme is top of their list for 2022: recruitment.
How to do MIPIM well
There is an art to getting the most out of MIPIM. You should already have a plan to smash it out the park.
No to New Year’s resolutions
Instead of silly resolutions you can’t stick to, make a plan for success.
2021 reflections – reasons to be grateful
Since March 2020, we’ve been scrambling to find a new baseline. With almost two years of practice under our belt, we’ve become dab hands at navigating uncertainty.
2021 into 2022 – building resilience in uncertain times
With 2022 just around the corner, we’re once again in a situation where uncertainty abounds.
Too busy for creativity – return to normality is affecting our time commitments
December is often a funny time, but it feels different this year. Everyone is busy and exhausted. What’s going on and what should you be planning?
Your post-Covid Christmas campaign
The c-word. It's the middle of November. If your end of year campaign isn't in place yet, here's our quick checklist.
COP26: How to step into the carbon conversation
By talking intelligently about carbon and net zero, your business can stand out from the crowd.
Powerful PR – Getting media outlets to publish your news
Press releases are the golden ticket when it comes to getting your news out to a new audience.
SEO for construction companies
For every piece of writing on your website, there should be some SEO considerations behind it.
How companies in the built environment can stand out online
Find out how you can climb the Google rankings through a potent SEO strategy.
How Medlock is making waves by showcasing their people
Showcasing your people can be the tool you need to stand out from the crowd.
When construction is hit by crisis
Construction companies aren’t immune from the repercussions of bad publicity.
How to create the right property marketing campaign
Every good plan starts with objectives. Have a read of this week's blog to find out how to create a winning property marketing campaign.
Upcycling in the built environment: how to turn your old projects into new clients
Find out how to rethink your approach to case studies and how to create stories that show your worth.
Construction companies, how to create a website that gets you more clients
If you neglect the digital world, you will miss out on a wider audience, better clients and ultimately more revenue.
Selected industry experts bring you insight and expert advice, across a range of sectors.
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Selected industry experts bring you insight and expert advice, across a range of sectors.
Subscribe for free to receive our fortnightly round-up of property tips and expertise