Insight: Marketing + Communications
We’ve been working in property and professional services since 2001.
We understand that it’s a business based on relationships, not Facebook likes. We know what works and where to focus your investment. We connect you with the people who will talk about you in the right way, to the right audiences. No bullshit, just sensible, strategic marketing.
Having the conversations that matter at MIPIM 2023
Across the world, the property industry is preparing to down tools and gather in the south of France.
Are you making the most of your PR?
A large part of public relations is getting third parties to take your message and put it out into the world.
Conjuring a sense of place
Branding is a crucial aspect of any successful venture, and an important tool used to tell the story of a product, service, or place.
The advent of the AI tool: ‘These aren’t the droids you’re looking for’
AI is the initialism on everyone’s lips at the moment. Where it was previously the reserve of science fiction writers, it has now hit the mainstream with a slew of market-ready tools for every Tom, Dick and Harry to get their hands on.
What’s the story?
We all tell stories about ourselves and our businesses. These stories can be helpful and see you through tough times, or they can create unhelpful definitions that leave you stagnating.
Three ways you can improve your marketing in 2023
With the right plan, opportunity can be found on the stormiest of seas.
Yoinks! Property still has an image problem
Development is evil, developers are nasty capitalists who want to build, build, build with no thought for the climate crisis or the communities and places that they’re building in. In fact, the opposite is true.
COP27 – Is the government getting its messaging right?
It’s COP27 this week. At this stage in our efforts to combat climate change, one would hope we’d have a more positive message to take into the conference. Instead, it all feels a bit glum.
Tough times are coming – adaptable marketing strategy is key to survival
In a challenging landscape, what can you be doing to stand out from the competition?
Fancy a mince pie?
From a business perspective, now is the time to decide what you’re going to do to mark the end of 2022.
Distinguishing the good advice from the bad
Everyone's got an opinion on how you should run your business. How do you separate the wheat from the chaff to find the advice that's well informed and effective?
Brand benchmarking – what colleagues and clients can’t say to your face
Having a third party ask your stakeholders about your business could help you get to the naked truth about your successes and failures.
The follow-up: how to capitalise on leads and turn them into clients
Imagine the scene. Five thousand people in navy blue suits and you’ve identified 'The One'.
What a 93-year-old mouse taught me about customer experience
Although few will be able to boast of a brand as big and recognisable as the multi-media powerhouse that is Disney, there are lessons to be learned for us all.
Reflecting on MIPIM 2022
MIPIM has changed since its last outing - and change isn't a bad thing.
The glorious messy middle
The chaos of the 'messy middle' can give birth to your best ideas.
How marketing pledges can help you build your community
Every purchase decision is an emotional decision. Find out how you can use this to build your community.
Employer branding – People buy people
In our conversations with leaders this month, a key theme is top of their list for 2022: recruitment.
Selected industry experts bring you insight and expert advice, across a range of sectors.
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Selected industry experts bring you insight and expert advice, across a range of sectors.
Subscribe for free to receive our fortnightly round-up of property tips and expertise