Shaping the built environment with AI
In the near future, familiarity with the technology will be a pre-requisite of any professional job role.
Riding the UKREiiF wave: a debrief of the 2023 conference
There was an undeniable buzz reverberating throughout the conference as it celebrated its burgeoning growth, doubling in size from the previous year.
Branding a business for sale
There are lots of reasons for making an investment in your business’ brand, and it’s usually for growth. However, more and more, we are approached by business leaders looking for help in preparing for their exit, whether that’s for sale, an MBO, or employee ownership.
Building a strong brand: laying foundations for success
In design and construction, the importance of strong foundations cannot be overstated. They tend to make up 10% of a project's cost, but account for 90% of its risk. This concept extends far beyond just buildings.
Beggars can be choosers in marketing
It's a chicken and egg scenario. What comes first? The marketing strategy that helps you bring in more revenue? Or the revenue that helps you afford the marketing?
Has MIPIM evolved?
MIPIM 2023 has come to an end. What's new, what's more of the same and what does it all mean for the future of the built environment?
Having the conversations that matter at MIPIM 2023
Across the world, the property industry is preparing to down tools and gather in the south of France.
Are you making the most of your PR?
A large part of public relations is getting third parties to take your message and put it out into the world.
Conjuring a sense of place
Branding is a crucial aspect of any successful venture, and an important tool used to tell the story of a product, service, or place.
The advent of the AI tool: ‘These aren’t the droids you’re looking for’
AI is the initialism on everyone’s lips at the moment. Where it was previously the reserve of science fiction writers, it has now hit the mainstream with a slew of market-ready tools for every Tom, Dick and Harry to get their hands on.
What’s the story?
We all tell stories about ourselves and our businesses. These stories can be helpful and see you through tough times, or they can create unhelpful definitions that leave you stagnating.
Three ways you can improve your marketing in 2023
With the right plan, opportunity can be found on the stormiest of seas.
Yoinks! Property still has an image problem
Development is evil, developers are nasty capitalists who want to build, build, build with no thought for the climate crisis or the communities and places that they’re building in. In fact, the opposite is true.
COP27 – Is the government getting its messaging right?
It’s COP27 this week. At this stage in our efforts to combat climate change, one would hope we’d have a more positive message to take into the conference. Instead, it all feels a bit glum.
Tough times are coming – adaptable marketing strategy is key to survival
In a challenging landscape, what can you be doing to stand out from the competition?
Fancy a mince pie?
From a business perspective, now is the time to decide what you’re going to do to mark the end of 2022.
Distinguishing the good advice from the bad
Everyone's got an opinion on how you should run your business. How do you separate the wheat from the chaff to find the advice that's well informed and effective?
Brand benchmarking – what colleagues and clients can’t say to your face
Having a third party ask your stakeholders about your business could help you get to the naked truth about your successes and failures.
Selected industry experts bring you insight and expert advice, across a range of sectors.
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Selected industry experts bring you insight and expert advice, across a range of sectors.
Subscribe for free to receive our fortnightly round-up of property tips and expertise