Bruntwood, Trafford press on with Stretford Mall resi
Plans have been submitted for a mix of 248 apartments and townhouses surrounding a nearly two-acre park on the shopping centre site, a project that has received £24m from the £2bn Greater Manchester Good Growth Fund.
Bruntwood and Trafford Council are delivering the homes through a joint venture, having decided to take over the residential development portion of its joint regeneration projects in 2024.
AHR Architects is leading on the design of the project, which will include 120 one-bedroom flats, 114 two-bedroom homes, and 14 three-bed townhouses.
There will also be two ground-floor retail units incorporated into the 10-storey scheme, totalling 1,800 sq ft.
While no affordable housing is included in the plans, there is a promise that it will be included in subsequent phases. Ultimately, the Stretford Town Centre masterplan, approved in 2023, will see 800 homes built on the mall site off Chester Road.
Parking for the residents of the 248 homes would be provided through the multi-storey car park on the site.
Re-form Landscape Architecture is charged with the scheme’s public realm, while Deloitte is the planning consultant. The project team also includes Bidwell’s, Renaissance, Abacus, and TACE.
The planning application has not yet been validated on Trafford Council’s planning portal.
The submission of the planning application comes just days after the project was revealed to have won financial support from the Good Growth Fund, which is dedicated towards supporting unviable projects of importance to communities.
Rob Elsom, development director at Bruntwood, welcomed the award, which is contingent on the project reaching a series of delivery milestones.
“The Mayor’s Good Growth Fund backing for this phase of the Stretford masterplan reflects a shared commitment to bringing quality housing and regeneration to communities that need it most,” Elsom said.
“Working closely with Trafford Council and local residents throughout this process has been essential – their input has genuinely shaped these plans.
“People here want quality homes they can afford, places to gather and a town centre that works for them. That’s why we’re committed to delivering regeneration that is inclusive, integrated and sustainable,” he continued.
“This is about creating lasting value for Stretford, not just for today but for the people who’ll call it home for decades to come.”
Trafford Council executive member for economy and regeneration, Cllr Liz Patel, added: “We’re delighted to receive this backing from the Good Growth Fund which will help to progress this plan to bring much-needed new homes to Stretford, as part of the exciting transformation of this town centre and surrounding neighbourhood. One of the Council’s priorities for the borough is to facilitate good quality homes for all, and a thriving economy – and our long-term strategy for Stretford is a key part of that.”
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Paragraph 5 “ no affordable housing planned”
Paragraph 13 “ People want quality homes they can afford”
Am I missing something?
By Dave Marshall
Presumably there’s no affordable housing so Tax Trafford get the maximum take.
By Anthony
Absolutely ridiculous. Gentrification of Stretford. So the multi storey car park is going to be an absolute nightmare on that tiny entrance. This is a total land grab for rich out of towners.
By Anon
The people of Stretford and Trafford do not welcome the plans for these residential buildings. We were promised retail establishments. All this is going to do is bring a load of people into an already failing area
By Anonymous
Following the very unsatisfctory and poorly attendedconsultations that have taken place in the past two years, I was assured by a local counselor (Jane Slater ), that there would be public meetings regarding any further development of what was Stretford Mall. I would like to be informed when and where the meeting will take place and I would like to see it publicized in the media.
By Jan Sumara
I know underground parking would not be able to cater for so many homes. However, why is this another new build with no underground parking?
By Mr Underground
I note it says the townhouses are not affordable in this phase, but in the next phase. Affordable housing is the priority here. Another scheme with trafford & bruntwood, hopefully not like the wasted money on sunlongers on kingsway
By Anonymous
Don’t worry everyone there’s “a promise” that there will be affordable housing the future, and we all know that everyone ( even property developers) always keeps their “promise”.
By the way, my local’s advertising “free beer tomorrow”.
By Bib
“A two acre park” – publicly released plans show a long green strip between high rise buildings, it will almost always in deep shade from these buildings and be a wind tunnel, as is the tiny shopping street already provided which has no retail shops at present only services that are only occasionally used, you don’t buy glasses or birthday cards every day-the bakery is the only weekly use shop. The new apartments along with others already completed or under construction, just where is the demand for incomers to Stretford ? It looks at the moment like they are for social housing ? If this is so will private buyers even want to live here ?
By Bill Sumner
Looks like a good scheme, and some higher density development is needed being so close to transport links.
I’m sure these new residents around the mall will help to support the local amenities in the town centre.
By Anon
Awful and I suspect the comment praising it is a Bruntwood or council bod as no one who has lived in Stretford for years would support the decimation of the area. The original plans showed a thriving mall and repurposing of the Essoldo. What we have is a poor idea of a shopping area, a few shops, empty units and no lounge or essentials like butcher, Baker etc (another thing they advertised before the mall closed). Let’s face it, Manchester is rapidly changing and being Londonified. The amount of Southerners and outsiders taking advantage of lower house prices and grammar school place pipelines is astounding. Areas are rapidly changing and the communities are being replaced. Town has barely any light left due to skyscrapers and now Stretford is going to have this ugly blight on the landscape that isn’t for locals or even Mancs. It’s all very sad. No one wants to live in the past, but regeneration should mean renewal, improvement and progress, not removal, replacement and reneging on what you originally promised.
By Anion
Happy about this redevelopment but hope there are plenty of retail units because the current high street is tiny and not much on it.
By Dan
People want affordable homes – although by the information in the article none of them will be affordable. And this is being supported by funds?? On top of which, there are barely any shops and will now be barely anywhere to park. Has someone seriously been paid to think all this up?
By NN
Trafford Design Code requirement for 100% balconies his been binned off already? Surely not.
By Anonymous
I have never seen such a,nightmare after closing Stretford Mall. It looks like Gorse Hill with a row of shops facing Chester Road. The marvellous King Street offers nothing! How are these people allowed to ruin Stretford with high rise flats and a so called line shops.
By Anonymous
These 10 storey flats are way too high and out of keeping with the local area. It sets a precedent to continue building high rise accommodation. Stretford flats are not the norm. The density of housing is too high bearing in mind the number of developments recent and planned in Stretford.
Where could new dentists or Doctors be housed if they are needed given the planned population growth?
How will transport be managed?
The tram system is overloaded at peak times and with all the additional lines going through Cornbrook I don’t see much opportunity to increase capacity.
All concerns are wiped under the carpet and labelled negative.
By Bernadette O'Dowd
Where are the new schools, GP surgeries, dentists etc going? We can’t get an NHS dentist for love nor money. How will these nw people manage? Trafford schools are already over subscribed and you can’t get into your local schools as there aren’t enough places.
As for the new houses being built why aren’t there any specifically for Trafford residents, ones who can prove at least 5 years residency. Surely they should be allowed some preference.
By Sharon
Marxist/Green agenda, driving towards zero carbon…..blah,blah!
By Tony
It’s far too high we were promised better than this.I have no faith in our Council them and Bruntwood have no concern or interest.in what we think.Its all about how much money they can make.Its a disgrace that our council are allowing this.
By Anonymous