PODCAST | How to sell out a development in 2025
The Eword discusses how the world of property marketing has evolved in recent years and lifts the lid on what developers and landlords should and shouldn’t be doing to attract residents to their schemes on this episode of the Place North West podcast.
The Eword founder Al Mackin and director and head of digital Mariel Rubinstein joined Place North West deputy editor Dan Whelan to run through what, in their experience, makes for a successful and impactful marketing campaign in 2025.
Today’s house hunter is more technologically savvy than ever before and takes much longer to make a decision on whether or not to say yes to a property.
If landlords and developers want to fill their buildings, they need to recognise these shifts and adapt accordingly.
This means that embracing TikTok, having a razor-sharp focus on specific data, and nurturing potential buyers throughout the process are all key to securing sales.
A few branded flags on a roundabout simply will not do in 2025.
To learn more about The Eword and the services it offers, go to theeword.co.uk.
