Persimmon Homes Lancashire appoints land director

Formerly the head of partnership homes in the North West at the housebuilder, Diane Howcroft will now focus on identifying, acquiring, and delivering the next great site for development.

Howcroft has worked at Persimmon Homes for more than a decade, having gotten her career start with the company before leaving after six years for a stint at Bloor Homes. She rejoined Persimmon in 2021 as group partnership homes manager.

Over the years, Howcroft has built up an expertise in strategic planning, land acquisition, development delivery, and partnership housing.

Those skills will be put to use as she works to support growth across the housebuilder’s three brands: Persimmon Homes, Charles Church, and Westbury Partnerships.

“Having spent much of my career working across the North West, I’m passionate about creating opportunities for new homes and thriving communities,” Howcroft said.

“I look forward to working with colleagues, landowners, and stakeholders as we continue delivering high-quality homes across our region.”

Persimmon Homes Lancashire managing director Gareth Stansfield praised Howcroft.

“Diane’s extensive experience, deep understanding of the region and proven leadership make her an excellent appointment for our business,” he said.

“Her expertise in land and partnerships will be invaluable as we continue to bring forward high-quality developments and deliver much-needed new homes across Lancashire and Cumbria, supporting our long-term growth targets.”

“Building strong, sustainable communities is a priority for us at Persimmon. Diane’s support will play an important role in helping us continue to create developments that meet local housing needs while creating vibrant communities for our customers.”