A joint venture between Bruntwood Works and Trafford Council has selected the developer to bring forward the residential element of the £208m Lumina Village.
The scheme will see the 12-acre former headquarters of Kellogg’s redeveloped to provide 750 homes, up to 200,000 sq ft of offices, a primary school and a 100-bedroom hotel, under plans approved last year.
“In Glenbrook we have found a great partner that shares our vision for the future of this exciting new community, and we’re excited to see them bring forward their plans,” said Andrea George, regional director for town centres and consumer brands at Bruntwood Works.
“Lumina Village will be a vibrant new neighbourhood and at its heart will be the people that live there in quality new housing.”
Up to 30% of the housing will be designated as affordable.
Lumina Village was originally designed by Manchester-based architect Feilden Clegg Bradley Studios, but it is understood the firm is no longer involved in the project.
The development will boost the local economy by £50m a year, according to the joint venture between Trafford and Bruntwood Works.
The former Kellogg’s headquarters, which closed in 2018 after the firm relocated to MediaCityUK, is located opposite Old Trafford Cricket Ground. Lumina Village forms part of Trafford Council’s wider Civic Quarter masterplan, which includes another of the JV’s projects – the redevelopment of Stretford Mall.
Nearby, plans for a similar scheme to that at the former Kellogg’s site were revealed last month.
Trafford Council and the Greater Manchester Combined Authority are to form a joint venture with a developer to bring forward more than 750 homes, a hotel, offices and a food hall as part of the redevelopment of the former GMP headquarters off Chester Road.