Kellogg's Site Trafford
The proposals for the site were submitted in February

JV wins with £208m Kellogg’s mixed-use scheme

Dan Whelan

Trafford Council and developer Bruntwood Works have secured consent to built 750 homes and 200,000 sq ft of offices on the site of cereal giant Kellogg’s former headquarters in Stretford. 

Known as Lumina Village, the redevelopment of the 12-acre site will also contain a 100-bedroom hotel and a primary school.

A total of 15% of the housing will be designated as affordable. The £208m scheme will surround the existing UA92 building.

Designed by Manchester-based architect Feilden Clegg Bradley Studios, the development will boost the local economy by £50m a year, according to the joint venture between Trafford and Bruntwood Works. 

Planit-IE is the landscape architect and Avison Young is the planning consultant.    

The former Kellogg’s headquarters, which closed in 2018 after the firm relocated to MediaCityUK, is located opposite Old Trafford Cricket Ground and forms part of Trafford Council’s wider Civic Quarter masterplan, which includes another of the JV’s projects – the redevelopment of Stretford Mall. 

Kelloggs

The 12-acre site is part of the wider Civic Quarter Masterplan

Andrea George, regional director of town centres at Bruntwood Works, said: “Lumina Village will be a mixed-use neighbourhood that combines the heritage and history of the area with the needs of the modern resident, worker, student and school pupil.  

“We’re committed to supporting the wider ecosystem of the towns and cities we operate in. Lumina Village will futureproof the area with the highest standard housing and education facilities surrounded by a thriving commercial offering, catering to the needs of every generation in the community.”  

Cllr Andrew Western, leader of Trafford Council, added: “This development fully supports the council’s corporate priorities of creating quality and affordable housing and successful and thriving places. 

And Ernst ter Horst, associate at Feilden Clegg Bradley Studios, said: “The redevelopment of the former Kelloggs’ site has the potential to create a fantastic new neighbourhood and the planning approval brings us a step closer to making this a reality.

“Designed around people, with plenty of green space and car-free ‘play streets’, it will be a centre not only for the residents of the much-needed new homes, but for the wider local and working community of Trafford.” 

Kelloggs Old Trafford

The plans include a primary school

Your Comments

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Grrrrrrreat!

By Bob

I hope they don’t flake on delivering this.

By Bobert

Looks A-maize-ing

By Kate

Such corny jokes are unbecoming for PNW articles.

By Anonymous

I don’t mind housing developments being built on brownfield sites like this, but we need a lot more affordable properties and on this site there is going to 112(15%)out of the 750 new properties that are classed as affordable. This is not good enough.

By Darren born bred

Fielden Clegg Bradley are based in Bath.
They have a small office in Manchester.

And not being snide but does the colour scheme take inspiration from breakfast cereals?
Another one of these mediocre British architects where everything is ‘tasteful’ and various shades of brown.

By Hola

Looks great. Nice bit of density in this otherwise wasted neighbourhood. What we need here now is decent public transport. There are two stadiums, retail, educational, civic and now decent residential and offices…

By EOD

All of these homes are affordable.

By Dan

looks like this could be a really interesting and successful development if they can get it built. in a great spot, close to the city center and the Quays. Quick get it started!

By liverpool romanc