Dean Johnston, Lee Sale and Peter Croft, McGoff, p Philosophy PR

From left: Dean Johnston, Lee Sale, and Peter Croft. Credit: via Philosophy PR

McGoff appoints two directors as group grows

Lee Sale will lead McGoff’s newly formed housing division, while Peter Croft has been hired to head up the group’s M&E subsidiary. 

Sale has been appointed as director of housing at McGoff Housing, which has been set up to develop social housing through partnerships, frameworks, and relationships with social housing providers.  

He has previously worked for Bellway and Wates and was most recently regional managing director at Lovell, a role he left in January. 

In his new role, Sale has schemes in Herne Bay, Bovington, Congleton, and Glossop to work on. 

“There are over a million households currently on social housing waiting lists in England,” Sale said. 

“Unfortunately, the current chronic shortage of social homes means there are not enough homes for the people who most urgently need them. I am delighted to be part of this new division and support the McGoff Group in the creation of affordable housing for those who have low incomes, special needs, or other disadvantages.”   

EdenCroft Building Services, McGoff’s newly established M&E division, will be headed by managing director Peter Croft. 

The company will work on McGoff projects and other third-party schemes. 

As well as the housing and M&E subsidiaries, McGoff Construction Services also includes several other businesses: contractor McGoff Construction, off-site pioneer Panacea Building Systems, and total FM, fit-out and passive fire specialists McGoff Group Facilities Services. 

The group’s managing director Dean Johnston said: “My key focus is to build on the extensive track record the business has successfully garnered over the last 50 years. 

“We offer a unique, vertically integrated approach, and I want to continue to bring more expertise in-house, ensuring sustained future growth.” 

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