Insight: Marketing + Communications
We’ve been working in property and professional services since 2001.
We understand that it’s a business based on relationships, not Facebook likes. We know what works and where to focus your investment. We connect you with the people who will talk about you in the right way, to the right audiences. No bullshit, just sensible, strategic marketing.
Why is branding important?
Why branding is a lot more than just a logo - and the importance of eight seconds.
How inclusive are you really?
We've been on a learning curve at Luma Marketing and discovered that we are not as inclusive as we thought...
Your MIPIM?
Three months after MIPIM 2019, Shoosmiths and Luma Marketing brought together a carefully curated group to discuss how it can become more representative of the property industry as we know it.
Multigenerational communities: who’s doing what
Here is our round-up of key innovations, insights and commitments from the Agile Ageing Alliance Congress.
Finding your niche
We can't all be "the biggest, the best, the boldest". Here is how to identify what makes your organisation unique.
What’s in a name?
Whether you’re naming a company, a place, a product, a person or a community, the name you choose is the tip of the iceberg that is your brand.
Writing for impact
"Anything sharp in there?" "Just my pen. Mightier than any sword."
Selected industry experts bring you insight and expert advice, across a range of sectors.
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Selected industry experts bring you insight and expert advice, across a range of sectors.
Subscribe for free to receive our fortnightly round-up of property tips and expertise