Insight: Marketing + Communications

How is your Covid-19 messaging making others feel? We are all frightened by the pandemic; using the toilet shouldn’t be even more terrifying.

Designing a logo without undergoing a thorough branding exercise is a lot like turning up for surgery without a scalpel. You're not going to get the result you need.

Your choice of tone and vocabulary has an impact on your reader and will either pull them closer or push them away.

Whatever you call it - proposal, tender, pitch, sales document, RFP response - are you keeping an eye on your cost of sales and your audience's needs and converting into good quality, deliverable work?

The tone has changed. People are getting back to work. Stalled projects are starting to move again. It’s time to reconsider your positioning, strategy and tactics.

If your business's daily operations are its skin and bones, keeping you moving forward and standing upright, then your mission and vision are its heart and soul.

Online events are here to stay. Here's how to do it well.

Luma Marketing calls for a new normal - one we’re happy to return to. Let's get serious about deciding what “business as usual” becomes.

If your planning, legal, engineering or design professionals are also delivering your marketing, they are out of their comfort zone. Pro tips on how to manage your marketing properly.

Do you find yourself spending more time on LinkedIn and wondering how to engage well? Here are our top tips on how not to be a stalker.

Here are 10 top tips for creating quality social media video content using only your smartphone.

Our viral apocalypse came. And guess what, no zombies or nuclear bombs. All we had to do was stay home and wash our hands. While the world pauses, we've been thinking. What will we choose to take with us from this period and what will we choose to leave behind?

Do you find yourself being asked to write blogs, articles, case studies, without the support of your usual communications professional?  Here are our top 10 tips for writing passable, professional articles.

The world has shifted online and the need to keep communicating has never been greater. Here's what you need to know about doing it from home, using the things around you.

Despite everything that’s going on, people are still coming together. Our eyes are firmly on the horizon - preparing for a different way of gathering and a new normal.

What can you be doing in these quiet times to ensure a stronger business emerges?

Marketing. What do you do when things change?

MIPIM 2020 will no doubt be the place to be again. But this year, there is a swing away from talking money towards a focus on people.

The first in our collaborative series, we are pleased to bring you into a conversation we have been having with Phil Rogerson of Calmer Workplace. Looking after ourselves – managing stress, staying healthy, maintaining a positive mindset – will be a key factor in the way we approach our work this year.  Happier, healthier people […]

We are delighted to introduce a fresh, new Luma.