Three ways you can improve your marketing in 2023

For businesses, 2022 was a year of ups and downs with the changing economic outlook getting bleaker as the year draws nearer to its end. Many businesses – Luma included – are thinking about how to navigate the choppy waters coming our way in 2023. Remember, with the right plan, opportunity can be found on the stormiest of seas.

There’ll be plenty of changes you can make to your business to make it more successful, whether that’s changing your service, your product or the way you do business. But we’re not going to talk about any of that. You know your business best (at least you should). In this piece, we’re going to stick to talking about what we know best and that’s marketing.

Below you’ll find three quick and easy marketing tips that will help you improve your brand presence and better engage with your audience.

Tip 1 – Start a client email

A consistent client email is a great way to keep your target market and client base up to date with your business. Not only does it give you the chance to get some important messages across, but it also has the passive effect of keeping the channels of communication open between your business and your target market.

Aside from showing some glossy pictures of your latest projects, staff hirings and general news and events, you can really have some fun with your newsletters, getting creative with subject lines and copy that get’s your audience hooked. You can see our latest client newsletter by signing up for it in the footer of our website.

Tip 2 – Make use of more video

Videos are a bit more of a time investment than your everyday online content, but their efficacy can’t be questioned. All the evidence shows that videos on webpages and social media drive better engagement than images, are treated more favourably by the social media algorithms and offer better opportunities for you to communicate your brand characteristics.

To get started, we’d recommend you buy a ring light and a lapel microphone and go from there. Once you’re set up, you can produce value adding monologues or simply have a bit of fun to showcase your brand characteristics.

Tip 3 – Seek a better understanding of your current and potential clients

If there’s one thing you do to improve your business development in 2023, make it this one. Getting a solid understanding of your audience and how they feel about your brand is one of the single most powerful things in marketing. Often, your intuitions about how they feel about you can be wrong and only by finding out how they really feel can you begin to address any problems. Ultimately, the results of this exercise will inform everything you do in a marketing sense, giving you a solid foundation on which to build the rest of your marketing strategy.

One thing to bear in mind, its often best to bring in a third party to perform this task. Just think, if you’re Great Aunt Ethel asks if her new beehive hair do looks good, you’ll find it difficult to give it to her straight. A third party puts distance between you and your client, allows for anonymity and increases the chances of you getting a fully honest answer.

A quick bonus tip

Of course, if you have the means to do it, bringing in some external marketing support will free you up to do what you do best (let’s be honest architects, engineers and developers et al don’t go into business to be marketers) while ensuring the quality of your marketing is delivered professionally and effectively.

Looking for a marketing agency to help you hit the ground running in 2023? Give Luma Marketing a call and we’ll deliver these tips and more to make your year a success.