‘Chariots of the Gods’ ditched at Blackpool Central
The developers behind the £300m visitor attraction have decided not to name its showcase indoor theme park after the 1968 pseudoscience book.
Nikal and Media Invest Entertainment had planned to use the title of Erich von Daniken’s book as the brand name for a 126,000 sq ft entertainment venue.
However, the Blackpool Central joint venture has opted against it after market research found the brand did not chime with a younger audience. The attraction will now be known as Blackpool Central Indoor Entertainment Park, according to Nikal director Richard Fee.
Media Invest owns the rights to Chariots of the Gods, a book that attempts to link possible alien encounters with unsolved mysteries about ancient civilisations.
Despite the name being dropped, it is understood that the content of the venue and its attractions, which include a flying theatre, will still be based on von Daniken’s book.
The decision not to run with the Chariot of the Gods brand does not impact Media Invest’s involvement in the project, Fee added.
Media Invest and Nikal’s partnership came about because the two firms have shareholders in common.
Earlier this week, the joint venture lodged a hybrid application for the Blackpool Central project.
The first element to be delivered will be a 1,300-space multistorey car park, followed by a heritage quarter. The heritage quarter will see several listed buildings transformed and refurbished to include a food hall, hotel and pub.
Later stages feature three indoor entertainment venues, including Blackpool Central Indoor Entertainment Park, as well as a 200-bedroom hotel, and a 70,000 sq ft public square.
Subject to planning approval, the 17-acre project is scheduled to complete in the second quarter of 2029.