New Brighton, Wirral Council, p consultation documents

The masterplan has been drawn up by BDP. Credit: via consultation documents

Wirral reveals masterplan to unlock New Brighton’s ‘underlying potential’

A new lido, theatre plaza, and land train form part of the local authority’s vision for the seaside town’s future.

Wirral Council has launched a consultation on its New Brighton Marine Promenade masterplan, which features a raft of proposals for the area stretching from Rowson Street to the Floral Pavilion. The consultation will run until 4 December and can be accessed at

The draft masterplan, drawn up by BDP, describes New Brighton as “not a resort in need of reinvention, but a special town by the sea that still has underlying potential.” Through the masterplan, the council hopes to reignite the resort’s momentum following the £80m of private investment in the Marine Point leisure and retail facility in 2011.

Proposals indicate that the area has the potential to welcome apartment blocks of up to 350 homes, as well as 300-bedroom hotels. A new lido in the Marine Lake is also proposed to take the form of a pool, gym, or sports court.

Other ideas being put forward include a land train to provide better transport in and out of the town and a theatre plaza making better use of the space outside the Floral Pavilion for events.

Furthermore, the council would like to see “much-improved connections” from the Marine Promenade to the Victoria Quarter, including creating spaces for people to shelter from the wind.

The project team for the development includes Aspinall Verdi, Colliers, and Warrington Martin.

Wirral Council has held two phases of public consultation so far in order to gauge what local people, businesses, and visitors would like to see in the wider New Brighton area and shape the masterplan.

Cllr Tony Jones, chair of Wirral Council’s economy, regeneration, and housing committee, said: “New Brighton has seen a lot of investment relatively recently but that is just a starting point – the town needs much more intervention to re-establish it, and make the most of this fantastic place to live, work, and of course to visit.

“I understand people will be keen to see work moving ahead and I share that, but it is absolutely vital that whatever changes we bring forward are done in the spirit of partnership.”

Your Comments

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Wirral is buzzing at the moment, lets hope all these plans materialise and New Brighton has such potential

By GetItBuilt!

Victoria Road in New Brighton has shown what can be achieved when creative private sector interests are given their head. So long as the masterplan aims high then New Brighton can be further transformed. Absolutely no reason why this shouldn’t be the go-to suburb in the entire city-region, given its architectural variety, metro station and coastline.

By Birket Boy

Hideously tall building built of ugly materials.Spoiling the towns relaxed quirky,very human friendly look.

By Mrs J Russell

Free parking please

By Anonymous

A simple improvement would be the planting of small , coastal-loving trees along the promenade.
New Brighton is heaving on a warm sunny day, and gets good crowds when the weather is dry.
Extending the tram from Woodside then Seacombe up to New Brighton would be great not just for visitors but for local residents too, but the biggest draw would be the return of the ferry.
New Brighton would benefit from new indoor leisure facilities, as well as mid-rise flats and a hotel, the potential is there.

By Anonymous

New Brighton has huge opportunity. Much of the proposals here are interesting, but one thing caused a face palm… the land train. Seriously? This is the sort of tourist rubbish you see in the US, where public transport is the last option and only put in to pretend they tried. That’s not effective public transport. No locals would ever use it. Please, build something real, whether light rail or tram, or a new ferry terminal or anything but a road train


It needs a pier again!

By Phil

New Brighton has always had a sense of community. Residents needs require considering and parking is a priority for them and visitors . The tower grounds needs to be cared for as its potential for a cheap leisure area for families is huge.
The upkeep in terms of litter, and social housing needs to be addressed urgently as areas are becoming an eyesore and health hazard , which will not encourage people to visit or move here .
No more consultations… just do something .

By Resident

A LIDO was promised before marine point was built. Where is it?! That’s what’s missing from the town that once had the biggest outdoor pool in Europe!

By Suzanne

Leave it alone…..

By Steve Roberts

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