Vita Group team’s new retirement brand to debut at Alderley Park
Symphony Park has its sights on building 160 senior living apartments on five acres at Heatherley Wood, land the company acquired from Bruntwood SciTech.
The first stage of planning consultation for the extra-care scheme is set to begin soon. The project is being designed by Calderpeel Architects and Avison Young is the planning consultant.
The Heatherly Wood project is just part of the ambitions of the Symphony Park brand, which was created by the team behind Vita Group. Symphony Park is focused on building independent retirement communities with amenities similar to those found at five-star hotels. These amenities include spas, private dining rooms, saunas, swimming pools, restaurants and landscaped gardens.
The extra-care home would have a package of care that residents could choose to take advantage of to help them in their day-to-day life.
“Symphony Park has been born out of our thirst to innovate, evolve and shape living as we currently know it,” said chief executive Trevor Moore.
“For decades retirement living has followed a similar formula, born out of function, it can often miss the personal connection everyone has with the place they live,” he continued.
“Our aim is to change this thinking, bring our deep understanding of people and behaviour developed from over a decade of operating premium brands across other living sectors and channel that into senior living, creating something that not only works as a functional space but as a place in which people can thrive, having a deeper affinity with the place they live, a sense of belonging, feeling proud to call it home and not feel forced to make a move through circumstance.”
Symphony Park has several sites in the development pipeline and is aiming to deliver 3,000 beds by 2030. In addition to Moore, Symphony Park’s leadership team includes Ken Knott, Eddie Smith and David Ancell.
So they are calling their new brand Symphony Park. Isn’t that the new name for the space they have just created at Circle Square? Confusing
By Andrew
@Andrew…correct. Surely someone could of used an ounce of imagination and come up with a different name..very lazy!
By Steve
It’s rife at the minute, isn’t the CIS tower being rebranded Society, a name which of course was chosen for the new food hall opposite the Bridgewater Hall.
By Manc
Extremely confusing. The name is miles away from being a ‘brand’, just sounds like a single location.
By Jimmy Lewis
Naming is hard work and there doesn’t seem to be the appetite to go through the hard work to create something unique, distinct appropriate.
By Anonymous
I have toiled overnight.This is what I have come up with….’ Orchestrate ‘ do you see what I have done?.Symphony >> Orchestrate ™️. How hard was that?.Maybe they can contact me through PNW .I’m open to reasonable offers.
By Robert Fuller