Land off Fleetwood Road North, Places for People, p planning

Places for People's reserved matters application was approved in August. Credit: via planning documents

Places for People readies start on 126 affordable Wyre homes

Construction will begin in the next few weeks with an eye on completing the first homes in 2027, now that the social enterprise has taken ownership of the 12-acre Thornton-Cleveleys site.

Places for People will build 126 affordable homes on the site, 74 of which will be set aside for affordable rent. The remaining 52 will be for shared ownership.

Grant funding from Homes England will be utilised to deliver the scheme, which will feature eight different house types.

Looking specifically at the affordable rental properties, four will have one bedroom, seven will have two, 46 will have three, and 17 will have four bedrooms.

The shared ownership homes break down to six two-bedroom homes, 35 three-bedroom ones, and 17 four-bedroom houses.

Places for People has been lined up to acquire the site for more than a year, with the deal with former landowner BXB and Promenade Estates contingent on a successful reserved matters application. That criterion was met in August, when Wyre Council approved Places for People’s plans for the site.

“Whilst the planning issues have taken a bit of time to iron out, it’s been worth staying the course,” said Daniel Hynd, managing director of Promenade.  “An under-utilised site can now provide homes for local families at a time of real housing need.”

Nilam Buchanan, regional managing director for Central and North at PfP, said additional community benefits would come through during the construction phase of the project.

“As a social enterprise, our role goes beyond building homes,” Buchanan said.

“Alongside the 126 affordable homes planned for this site, we will work with local partners to create jobs, skills and community opportunities, ensuring the development delivers lasting social value and a positive legacy for Thornton-Cleveleys and the wider area.”

You can review PfP’s reserved matters application by using reference 25/00439/REMMAJ on Wyre Council’s planning portal. The project team includes Nexus Planning, Urban Green, MCK, ERAP, Energy Counsel, WSP, and B&H.

This is not PfP’s first foray into Wyre. It recently delivered 80 affordable homes through its Thistleton Park development off Lambs Road in Thornton-Cleveleys.

PfP manages more than 270,000 homes across the country, with a portfolio worth £8.2bn. It reported a turnover of £1.2bn for the year ending 31 March 2026. That same year, PfP said it delivered £678m in social value.

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