Chester TV campaign

Screen role for Chester attractions

Simon Donohue

Chester is playing a starring role in a film designed to boost visitor numbers and media coverage.

The film is part of a campaign commissioned by Marketing Cheshire to portray a fresh contemporary image of the city.

It has been made by award-winning director Steve Daniels and includes a cast of local people alongside familiar locations, including the Eastgate Clock, cathedral, River Dee and racecourse.

The film emphasises the city's Roman origins and heritage as a backdrop to enjoying a host of 21st century delights on a short break including designer shopping, soothing spas, fine dining and leisure activities.

Marketing Cheshire plans to produce a short promotional film with the potential to reach a global audience through terrestrial, satellite and social media channels.

The agency is also planning to persuade partners and national tourist boards to use their own channels to showcase the new city movie.

Chester Renaissance chief executive Rita Waters, said: "We applaud Marketing Cheshire's innovative approach to promoting the city of Chester to a worldwide audience.

"Attracting visitors, the media and investors to a destination is a highly competitive business
and we need to find new opportunities to get the message across that Chester is not just a great heritage destination, it's also a classic, contemporary city with its own distinctive brand."

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