Faye Whiteoak Place Capital
Faye Whiteoak has joined from Redrow

Place Capital adds trio to growing team 

Dan Whelan

Development director Faye Whiteoak heads the new arrivals at the regeneration firm, which was launched by former Placefirst directors David Smith-Milne and Peter Martin earlier this year. 

Whiteoak spent four years as development director at Redrow Homes, leading the housebuilder’s strategic partnership with Liverpool City Council and Torus to deliver 1,500 new homes in Liverpool, before departing the firm in May 2019. 

Since September 2019 she has worked part-time as an independent committee member at housing association Plus Dane Housing, a role she will continue in following her appointment at Place Capital Group. 

It is a testimony to the strength of our vision and business model, which is to transform forgotten former council estates into neighbourhoods of the future, that we are able to appoint someone of Fayes quality, reputation and experience so soon after our launch,” Smith-Milne said.   

“Our growing pipeline of really challenging, but inspiring regeneration projects was exactly what Faye was looking for the next chapter in her career.  I have no doubt that she will make a major contribution to our plans and projects.” 

Also joining the firm is Vicky Hoare, who has left Placefirst after 11 years to join her former employers as head of operations and marketing. 

“The opportunity to work for such a values-driven and socially focused organisation to help deliver pioneering and transformative urban regeneration projects in communities which are often overlooked by traditional development is hugely exciting,” Hoare said. 

The third addition to Place Capital’s ranks is another former Placefirst employee, Sarah Sharp, who spent four-and-a-half years at the Salford-based developer and joins Smith-Milne’s new venture as his executive assistant. 

In March, Place Capital appointed Karl Eddy and Scot Morrison as non-executive directors. 


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