GALLERY | Gravity launches £10m flagship Liverpool venue
A visit to the 100,000 sq ft space will immerse guests into a world of competition and entertainment, as Place North West found on Thursday evening.
Gravity MAX Liverpool ONE is the newest addition to Gravity Active Entertainment’s 20-strong UK portfolio and, in true flagship style, is the brand’s largest venue yet and features its first-ever roof terrace.
The minute you step into the building, you will be stuck for choice between which of the 12 immersive activities to head to first.
Highlights include a multi-level e-karting track, augmented reality bowling, 18-hole street golf, and an immersive gamebox, as well as an e-sports arena, batting cages, and a pool hall.
Spread across two floors, the Townscape Architects-designed venue also offers four bars and a food hall with a live music stage.
The Momentum Group carried out the £10m delivery and fit-out of Gravity on behalf of landlord Grosvenor.
Speaking to Place, Chris Bliss, co-founder and director of The Momentum Group, described the space as having “something for everyone”, from quiet spaces and chilled bars to DJ booths and neon lights.
For Bliss, it is the tailor-made experience that makes Gravity so special. He noted that the company drew inspiration from Liverpool in its selection of attractions.
“Liverpool is a UNESCO City of Music so they put live music into this venue”, Bliss said. “They won’t do it in every Gravity.”
Michael Harrison, co-founder and chief growth officer at Gravity, said: “This has been our biggest investment to date and cements Gravity’s position as market leaders and trendsetters within the leisure and entertainment sector.
“It has been a pleasure working alongside Grosvenor and the Liverpool ONE team, as they mirror our passion and commitment for innovation and the desire to create something truly exceptional.”
Chris Jukes, director of Liverpool ONE, Grosvenor, added: “The scale, ambition, and significance of what Gravity, together with Grosvenor and Liverpool ONE, wanted to create has finally come to fruition, and it is fantastic to be able to welcome this innovative new anchor to the destination and the wider city.
“Gravity MAX Liverpool ONE is not only a market changer, redefining UK leisure, but it will also be a destination driver, one which reaffirms Liverpool ONE’s position as the UK’s leading retail and entertainment destination.”
Avison Young was the planning consultant for the Gravity project, helping to secure consent in February to change the retail site into one suitable for leisure use. Steven Hunt Associates was the mechanical & electrical consulting engineer.
Gravity was confirmed as the operator for the entertainment hotspot in April.
Metis and Stärka acted for Liverpool ONE. Savills represented Gravity.
The launch of Gravity follows data from Liverpool BID Company, which found that Liverpool’s nighttime economy is improving post-COVID with a 43% increase in footfall between 7pm and 4am, compared with 2019.