DJI signs at Manchester Arndale

The drone and imaging brand said the Market Street-fronting store will be its flagship location to service the North of England.

Billed as a global drone and imaging technology leader, DJI has committed to a 10-year lease on a 3,386 sq ft store.

DJI is known for tech products including drones, handheld imaging devices and camera stabilisation systems, becoming a recognised brand among content creators, photographers, filmmakers and tech enthusiasts.

Since its founding in 2006, DJI has expanded to operate in more than 100 countries worldwide.

The brand’s arrival at the Arndale follows signings including Sephora, Pro:Direct, XF Gym, Arc’teryx, Neals Yard and, most recently, GARAGE.

Scott Linard, portfolio manager for M&G Real Estate, said: “We are thrilled that DJI has selected Manchester Arndale for this new store opening. The brand represents a different category of retailer to the scheme’s traditional offer, bringing an experience-led dimension that complements our existing tenant mix.

“Our strategy remains focused on curating a best-in-class lineup of brands that reflect the evolving interests of visitors from Manchester and beyond.”

Cited Property represented DJI. Director Oliver Marshall said: “This deal has been a number of years in the making. Finding the right opportunity in Manchester city centre for a brand of DJI’s global standing required patience but being part of Manchester Arndale and fronting onto Market Street was DJI’s ideal position.

“Off the back of the success of the Birmingham and London stores, this will be the new northern flagship store for such an exciting global brand. I’m really pleased to have worked on this letting on behalf of DJI and look forward to the store’s opening.”

The Birmingham store is in Corporation Street, while in London the business trades from Regent Street in the West End, and at Westfield White City.

Metis Real Estate and Time Retail Partners are Manchester Arndale’s retained letting agents, working with Sovereign Centros from CBRE, which manages the asset on behalf of M&G Real Estate and Global Mutual.