Designs revealed for New Brighton promenade flats

A public consultation is due by the end of the year into plans by Viking New Brighton, advised by Paddock Johnson Partnership, for a hotel and apartments on the Wallasey promenade.

The 100-bedroom hotel, aimed at a four-star operator, and the adjoining 120 apartments, are planned for a site occupied by New Palace and Adventureland, which would be demolished to make way for the project, and the attractions moved further along the seafront.

According to architect Paddock Johnson, there have been “positive pre-planning discussions” with Wirral Council, and a planning application is due by May 2020.

The buildings are stepped back from the road and reach up to 11 storeys, with a third floor roof garden for residents.

The hotel is planned to help service the neighbouring Floral Pavilion Theatre, which is used as a conference venue. A completion in 2022 is targeted for the hotel, while the apartments may come forward separately.

Viking is led by directors Patrick Shea and Neil Macauley. David Wilkie, behind Wilkie’s New Palace & Pleasureland, sold the site and is understood to be planning to build another funfair elsewhere in New Brighton.

On the ground floor, the project will have leisure uses, and priority for the space will be given to local businesses already based at the site.

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What about all the properties behind this 11 Floored building!!! Property behind just lost their sea view, and equity in their houses! This just isn’t fair…its greedy!

By Julie Griffin

Looks pretty good, that. Hope at least some of the units on the ground floor are let to the sort of independent operators emerging around the corner on Victoria Road.

By Sceptical

Nobody has a right to a view, Julie – although they do have rights to light, wherein may lie one avenue to explore.

One must assume, however, that such considerations have already been addressed in early discussions with the council and the developer’s professional team. Speaking as a neutral this is, on face value, a whole deal nicer than what’s currently there…

By Sceptical

It two high and will block the sea view from property behind this new development which is wrong local residents need to stop this development from going ahead

By Jeffgillen

I appreciate the need for the hotel development for the conference revenue, the multi story apartments perhaps not so much… but what is this need for such characterless buildings? This design is uninspired, ten a penny. A bit of actual thought with a nod to the Art Deco building it is to replace, perhaps would win more favour from the locals. While I’m all for improvement I believe New Brighton is losing it’s once glorious facade with all these off the peg bland replacement constructions.

By Elis

Oh cry me a river [excuse the pun]. Aside from maybe a few dozen residents affected, nobody gives a rats backside about your precious “riverview”. I live in New Brighton and fully support the development.

By Anonymous

I quite like the height and think the building looks fine. However, I would prefer it had an art deco style as a nod to what it was replacing.

By Chris

I agree this is a much needed addition however given how well the new floral pavilion blended into the seafront’s styling it seems a waste to not carry this on by demanding developers specify complimentary design.
The current CGI proposal is straight out of an Architects “generic square box” toolkit – it wouldn’t cost anymore to make that development into something fabulous

By Anonymous

What sort of a sea side,day trip fun loving sea side resort doesn’t have a fair ground doughnut stands ,fish and chip shops, I see on the artist’s impression there’s no sighn of them well all you it will be great for the area bloon heads remember this no one will come for the day out to look at yuppie apartments. We didn’t get the heated open all year lido we where promised on the morrisons build an the same will happen again every bent council planner will get there brown envelope an New brighton will fade into a residential area there the facts check the promises made the last time the cash was in town wake up please…

By Ian webstet

Definitely not for the poorer inhabitants of Wirral!!!

By Anonymous

Looks great but will they be taking over bowling alley car park too. I live in Richmond Street and we are lucky to still have sea view.

By Jayne

Its the lack of giving a rats ass that turns communitys into gettos. There is a beautiful hotel called the Royal that is prime for development. I also remember the same issue arising when Wellington Rd residents were going to lose their view. I bought my house based on location which included having a view of the sea. So to those who wont put their name to the comments why dont you care? If you are part of the community then yiu should care. Im disabled and spend most of my days looking at the sea.

By Anthony Griffin

The fun fair an arcade will be moved along the hotel and apartment s will be much needed custom for the business what are all ready there , it needs to move forward like Liverpool not stuck like Rhyl? It will only get better if the developers do the rest of the front

By S Morris

Adventureland, Bright Spot, Queens Hotel, Lacy’s, the Grand, the casino, Harry Ransdens – all kaput or going bang. But it ok we can revive the place with a few flats.

By Bazza

Well first impressions I don’t like it. Could be a shopping mall in any ‘new town’ from the 60s or 70s. Will be looking old and grotty in no time. Where’s the thought, the panache ?

By Chris

Improve the design! Should be slender and majestic – think tower ballroom; the lido; New Brighton Tower; build on the style and flamboyance of New Brighton’s past.

By Liverpolitan

It doesn’t do justice to New Brighton, it needs a lot more thought put into what it looks like now and what it will look like in fifty years, which I don’t think is very good.

By Rose

More parking spaces will be needed in the area, as there are far too few available, when NB has an in flux of visitors on a nice day. Get the infrastructure right so everyone can find it easy to visit and enjoy NB.

By John Ware

We are all used to the funfair and the art deco building. This new look for New Brighton will inject a new lease of life to the area. It’s a big change but will play a massive part in the growth and modernisation of New Brighton. We have had the pleasure of seeing it grow from strength to strength since the development 100 yards away with a cinema, restaurants, coffee shops and is always has a great atmosphere. Before that development that where hundreds of complaints that it would ruin the area…look at it now. Hat off to Mr Wilkie for doing what he has done, he is letting New Brighton shine again.

By Geoff

Surely they are not cars behind that ghastly screen at first floor level!?
I’d like to see a view from the rear of the development from Virginia Road. How does it address the street and its context from the rear? Any street activation would be an improvement on the current situation!

By Snoutsinthetrough

view toen from the working class again for the rich this developmeant need be stoped

By Anonymous

I only see another load of bland apartments and probably en empty promise of the fairground moved elsewhere just like the heated outdoor pool the place was supposed to get. Taking over the bowling alley car park isnt a problem the place is crap anyway crap management and crap machines crap basically so lets hope this doesnt totally kill new brighton and some decent degree of entertainment is left after the bulldozers move in

By onefortheroad

I don’t understand why more isn’t being done to retain the building facade. This is becoming more and more common in other places so that the character can remain but the space gets repurposed. There was a hotel just 200m away from the floral which could have been invested in rather than being left to close and sit empty. Laceys also sitting empty on the corner. I support redevelopment, but this I feel is going to impact the character and charm of our town.

By C

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