Davos, Beetham rebrand Liverpool skyscraper cluster as Kings
The £1bn scheme hitherto referred to as King Edward Triangle has been given a new moniker in a move the developers said “illustrates Liverpool’s confidence”.
Davos Property Developments, in conjunction with Beetham Davos, has unveiled the district’s overarching branding as Kings following approval of the first building last month.
That £65m development, which rises to 28 storeys and features 255 apartments, will be known as No1 Kings.
Later phases will see five more buildings constructed, including one rising to 60-storeys that will be Liverpool’s tallest building. Overall 2,750 homes are planned on the eight-acre site, as well as a five-star hotel and grade A offices.
“Liverpool is a global brand and deserves a skyline to match,” said Hugh Frost of Beetham Davos on the Kings rebrand. “We’re crafting a whole new neighbourhood and wanted a brand name and personality that illustrates Liverpool’s confidence.”
“There’s a tenacity here – when we need to make it happen, it happens. It’s what makes us Liverpool. And when we make something happen, we make it our own – but are proud to share it with anyone who wants to be part of it.
“Kings is a place that feels completely Liverpool, yet completely new. We’ve always been a city of reinvention – our spirit goes through the generations and remains a major ‘pull factor’ for investors and visitors, whether they are here for a day or a lifetime.”
The branding exercise was led by agency Somewhere.
Somewhere’s Isobel Hyde-Walker, said: “The brand articulates the city’s confidence and its continued progress and reinvention. Liverpool’s waterfront has gone through many iterations over the last three hundred years and Kings will carry the city forward on the next leg of its journey.
“We wanted a brand that spoke to investors, talent, businesses and visitors and which provided authentic cues without being cliched. It had to feel unmistakably Liverpool – of the place, not merely in it. Our tone is confident but not overly corporate – that isn’t Liverpool, after all.”
Beetham Davos will unveil the masterplan for Kings in the second quarter of the year before submitting a hybrid application for the scheme.
Pegasus Group is providing planning, economics, heritage and EIA services to the client team behind the King Edward scheme. Brock Carmichael is the masterplan architects, with Planit leading on landscape design.
These lads ain’t hanging around. Love it.
By Anonymous
Great to see a more interesting skyline than over here in Manchester!!!
By variety
Why not rename it Boss
By Tacky Wacky
Am I the only person reading this article who’s wondering what genius decided to rebrand it after a potato?
By Anonymous
Looking forward to the day when there’s cranes busy on this, meanwhile we could see progress on the nearby Packaged Living scheme soon, and we live in hope that Infinity will re-start.
By Anonymous
Hopefully restart infinity soon too. Will look great.
By Anonymous
@ variety, problem is Manchester’s skyline is a reality while ours is still an aspiration , but as long as Liverpool Planning don’t put too many barriers up it will go ahead.
By Anonymous
@annpnymous 2.08. Yes you are the only one thinking that because the potato is called a King Edward not a kings, which is ironically for your comment, the old name of this development it was named after the road the triangle of land fronts, a former pub on the site, oh and 11 former kings of the country but maybe they were also named after a potato… Looking forward to seeing that first building go up and hopefully seeing the junction with Leeds Street, King Edward street and Great Howard Street go underground. The sketch showing Old Hall street running over the top of these and extending down on to the dock road, through to the Costco site is intriguing. Something in the form of Edinburgh South Bridge Bridge would be amazing here..
By Anonymous
Sir Hugh Frost being at the helm with a local billionaire gives me great confidence that this will happen. It will be a lasting legacy for him and a statement for the city. It’s imperative that the city council do everything in their power to ensure this project is not hindered by the small minded egotists that have blocked previous proposals. The rebranding sounds great, let’s go Liverpool!!!
By Sue Denim
New York has Queens, Liverpool has Kings. I like it!
By Anonymous
Could the new brand name ‘Kings’ get easily confused and mixed up with any development at Kings Dock that is in the south docks area and not in the north docks area? In the past there was talk of a Kings Dock ‘village’ being created and I feel sure in the new? Liverpool waterfront plan there are sections dedicated to the Kings Dock and Queens Dock area and I feel sure that in time these areas will just be referred to as Kings and Queens as indeed they are already by those who work on and around the waterfront and particularly when there is talk of something happening in Kings or Queens.
By Brendan R
Not a fan of that, feels like it’s missing another word. Your photo caption also says 10 storey skyscraper, I think that’s pushing it even by Liverpool’s standards 😉
By Abots
Instead of further gentrification approvals how about some social housing mixed in!!
By Johno
When are spades in for No 1 Kings ? Nothing happens fast in Liverpool, if it ever happens at all.
I don’t know how many times I’ve seen new build expectations in this city, only for them never to happens at all.
By Steve Davis.
I take it LCC planning department know nothing about these plans. Shsssss…
By Dan
Would think at this time it would be wise to avoid anything linked to royalty, they may regret it further down the line….
By Harry smith
It says later phases will see a further five buildings added after no1 kings. I can see a further six building in that cluster.
By David
@Johno, social housing had it’s chance in this area, but Regenda ? backed out of the latest high-rise on Princes Dock. Anyway gentrification generally means displacing maybe not so well-off locals with those with more wealth, in this area and on Liverpool Waters and Ten Streets there are no locals to displace as all these locations have been derelict for decades.
By Anonymous
Great that Frost and his team are driving this forward. Exciting times for the city
By Anonymous
Should name it Mega Big Boss World Class Skyline
By Militant
Its crucial we ( those of us who live in the city ) and the surrounding area are positive , progressive and pro this development it really is so important to the city . Lets leave the snide comments on what is called etc and focus on what really matters this project , the significance of it happening and the positive image it projects outside of our city . It has the potential to jump start further developments . Back Davos and support the scheme .
By Paul - Woolton
Why not build an overhead railway?
By Higgi
Looks fantastic and compliment the waterfront
By Anonymous
10 story skyscraper don’t you mean 60+
By Anonymous
Yes we do! Thanks for reading. The photo caption has been updated.
By Julia Hatmaker
Given that a lot of the high-rises will be on Gibraltar Row I would call it Gibraltar Heights.
By Anonymous
The English just love bending the knee to their Royal masters: Prince this, Queen that, King the other, and if its not called Royal somethinour Anglo-Saxon, Viking forebears in Valhalla are disgusted
By Just call it the Brown-Nosers Posh Place.
I’m at a loss for how “Kings” is “completely Liverpool”? Here was me thinking attitude towards royalty in Liverpool as a whole was ambivalent at best compared to the rest of the country. I guess marketing agencies take on a life of their own.
By Anon
No worries Julia
By Anonymous
I think Brandon is right – there is also a Kings Dock Development which has planning and a historic Kings Dock area. Think their branding people might need to have another think or they’ll be forever dealing with confused people!
Love the fact that they’re pressing on though.
By Mike
@Hig, Steve metro man only does bike lanes. Good idea though extend it to Sandhills via HD.
By Anon
Hope these CGI images don’t go the same way at the Liverpool Waters CGIs from mid 2000s to present!
By Nonnster
A Jonno
The last working -class residents who lived in Dennison Street, Roberts Street and on Waterloo Road were rehoused by Liverpool Corporation in the late 1950’s. Their neighbours of the 1940’s were removed to cemeteries by the Luftwaffe..
So the joint development on this former site by the developers is one to be “Welcomed”.
The original title of this area in the 18th -30th centuries was Maiden ‘s Green. S pleasanter title than the proposed title.
However the developers are to be congratulated for this excellent contribution to the future of our City of Liverpool.
By Anonymous
What a mistake. Liverpool does not want to emulate Manchester and become a concrete jungle full of over priced tower blocks. Liverpool is beautiful as it is. What a shame.
By Elise Hasford
Appropriate to name this development after royalty when the developer decided to build no affordable housing.
By Anonymous
Onwards and upwards glad we are acting like a big city not a village.
By Anonymous
Cllr Nick Small will be King of Liverpool if this all goes through!
By Anon
Liverpool has done exactly what it said it would never do. DISGUSTING.
By Soul sold
@Elise Hasford so you’d rather have ‘beautiful’ rundown industrial units in the city centre rather than new homes, job creation and investment in Liverpool? maybe you’re right, lets keep all the surface carparks and litter covered vacant sites. Affordable/social housing should be provided by government or housing associations (which sit on thousands of tinned up homes) and not put in the hands of private companies who are in the business of making money. Why anyone would be against investment and regeneration in Liverpool is crazy, a city which is behind all other major UK cities.
By GetItBuilt!
Elise..sorry the world has moved on and so has Liverpool. Having a properly zoned area for skyscrapers doesn’t mean an entire city turns into ‘a concrete jungle full of overpriced tower blocks’ it’s that kind of wacky Green Party nonsense that has held this city back. Luckily that may be changing now.
By Anonymous
Don’t be jealous
By Anonymous
‘Liverpool does not want to emulate Manchester..blah blah blah’. It’s that kind is small minded thinking that keeps investment away. Let’s get this built!
By Anonymous
@ Elise 10.57pm, as they say beauty is in the eye of the beholder, and if you think this area of Liverpool is beautiful then that’s your choice, but the truth surely is that here, plus 10 streets and the unused sections of the North Docks are a complete eyesore at present. Loads of cities worldwide have redeveloped their old docklands and made them vibrant places to live, work, and play.
By Anonymous
The Combined Authority needs to show the necessary ambition to make sense of the disjointed infrastructure and transport network around this development for it to succeed. And this ambition needs to extend beyond a few cycle lanes and road narrowing schemes.
By Anonymous