Ben Sherman joins Liverpool ONE mix

The menswear brand is to open a 1,755 sq ft store on Manesty’s Lane at the beginning of April, the first store of its kind for Ben Sherman outside London and the South East.

Liverpool ONE reported 12% increase in sales in the year-to-date compared to the start of 2016.

Set to be the first full price “concept store” to open outside London, the new boutique will stock the brand’s full range of clothing and accessories. Ben Sherman joins Flannels, Michael Kors, Beauty Bazaar Harvey Nichols, Dr Martens and Pretty Green in the higher end part of the retail district around Peter’s Lane and Manesty’s Lane.

Miles Dunnett of Grosvenor Europe said: “The arrival of Ben Sherman, the first store of its kind to open outside of London’s West End, is another example of Liverpool ONE’s position as one of the leading retail and leisure destinations in the UK.  The strong British heritage of the Ben Sherman blends with Liverpool ONE’s other iconic retailers and is a great addition to the mix.”

David Basterfield, retail director at Ben Sherman, said: “Choosing the right locations for exclusive stores outside London is crucial.  Liverpool ONE stood out as an opportunity: the brand complements our own, we are joining one of the strongest line-up of fashion and accessories retailers in the country, and Liverpool ONE continues to out-perform.”

In addition to the signing of Ben Sherman, Hollister has launched its latest store concept on Liverpool ONE’s South John Street. JD Sports and Superdry are currently preparing to open new regional flagships in Liverpool ONE, whilst GUESS and Five Guys will make their debuts in time for the summer.

Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE.  Ben Sherman dealt directly.

Your Comments

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Whilst it’s great that there seems to be a queue of new brands waiting to take existing units – the city is losing existing brands hand over fist to accommodate them – don’t the owners of L1 think that it’s the right time for expansion?

By Liverpool1234

It’s good to see new brands coming to Liverpool One but it is a shame that so many brands have moved out, particularly women’s fashion brands. There is a current lack of women’s fashion retail in Liverpool One and it is a shame to have to go online or to Manchester to shop.

By O

The numbers going to Manchester from Liverpool have been declining year on year for nearly a decade. And the numbers coming to Liverpool from the rest of the north west and WELL beyond increase every year. And that’s because of the shops but also because of the cultural and heritage offer. Coaches on the King’s Dock today from Nottingham, Sheffield, Derbeyshire, Shropshire, Perpignan (France)…

By Alfie

@O am guessing your from Manchester?
Liverpool is not losing women’s brands to Manc, Your reality is not Liverpool’s reality.

By Ken

I believe Liverpool has been chosen to become The Clothes Show destination from this year re-locating from Birmingham after 20 years, They didn’t even consider any other city Manchester Leeds and London .
You where saying O from Manchester ?

By Dave

Liverpool certainly is style Capital and Music Capital .

By Dave

I am local, as are all my family, and both them and myself still go to Manchester, including the Trafford Centre, to shop from time-to-time. Mainly, if truth be told, because their offer is more varied – and they are able to support more mid to high end brands and stores.

The improved retail offering in Liverpool is still in its infancy, and despite the high annual spend, lags behind other regional cities for variety and choice.

The offer in town is becoming increasingly focussed at the ‘twentysomething / teenage’ market. Whilst other places are starting to see the arrival of brands that are only usually based in the South East.

Ben Sherman is great, but Jack Jones was lost to facilitate this. That brand is a basic high street brand – of which now Liverpool has no offering of. Same can be said of Burtons, Hobbs, whistles, fat face, USC etc etc the list goes on and on.

By LiverLass

Does anyone still wear Ben Sherman?

By Rooney

Another troll from Manchester
Liverpool has more to offer and a better more attractive city them Manchester
Trafford center is soulless and cheap whilst Manchester could either be Ledds sheffield or Blackpool.

By Dave

Liverpools shipping is miles behind Leeds, which has far more luxury shops and independents.

By prudence

I am amazed at how people can turn a story about a Ben Sherman shop opening into another Manchester vs Liverpool slinging match.

By Anonymous

@Dave. Like I said, I am from Liverpool – as are all my family. I didnt say that MCR was more attractive, or had more to offer….I said that their retail offer was more varied, and therefore they had more choice. This is the truth. That does not mean that I am a ‘Troll’ who therefore isn’t from the city.

It’s important to recognise your weaknesses, as well as your strengths – otherwise you’ll never learn or grown. In education and business they call it ‘constructive criticism’.

Walking around all day saying ‘my gosh everything great, and there’s no room for improvement’ – gets you nowhere.

By LiverLass

A lot of people from Merseyside head to the Trafford Centre as they prefer it.


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