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Analysis - Commentary
Why you need a marketing strategy in 2025
Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes Lucy Lomas, director at Luma Marketing.
Analysis - Commentary
MIPIM IN REVIEW | Fresh faces, major announcements, housing concerns
Despite Cannes swapping its trademark sunshine for almost relentless rain, MIPIM delivered an event packed with captivating discussions, massive announcements, and golden opportunities for partnerships and collaboration, writes Lucy Lomas of Luma Marketing.

