Porsche pops up at Liverpool ONE
Porsche has opened a 3,000 sq ft pop-up installation on Liverpool ONE’s Peter’s Lane, creating an interactive store designed to immerse visitors in the car brand.
The unit features gesture control screens and the store includes an exploration of the ‘Sound of Porsche’. The shop is open until 4 June, and is the first Porsche pop-up to have cars on display that are accessible to the public.
Porsche models on display include the new 911 GTS and the Macan S Diesel SUV, and visitors can arrange a test drive with the Porsche Centre Chester.
There is no sales process on site, so the concept is designed to be a meeting point for Porsche enthusiasts.
Sitting alongside Beauty Bazaar Harvey Nichols, Michael Kors and Hugo Boss on Peter’s Lane, Porsche Life features a living room, kitchen, lounge and home office.
Ragnar Schulte, general manager of marketing at Porsche GB, said: “Liverpool ONE is a great location and we are delighted to have opened Porsche Life on Peter’s Lane. The Pop-up experience offers every visitor the opportunity to explore first-hand the stories and legends that underpin the Porsche brand.”
Alison Clegg from Grosvenor Europe, added: “Porsche’s selection of Peter’s Lane for Porsche Life highlights Liverpool ONE’s cachet amongst some of the most highly regarded premium brands in the world. This exciting concept provides an experience that, whilst quite different to anything else in our retail and leisure line-up, is complementary to the critical mass of aspirational brands on Peter’s Lane.”