PLANNING | Liverpool approves three hotels

Three hotels with a combined 754 bedrooms have been granted planning approval by Liverpool City Council, including developments  from Elliot Group and Crossfield Exclusive.

All three were recommended for approval by planning officers, and were given the go-ahead by the city council on 19 November.


Aura (pictured above)

Bedrooms: 274

Developer: Elliot Group

Architect: Falconer Chester Hall

Planner: Zerum

Storeys: Three to nine

The hotel at the wider £100m Aura development replaces a previously-proposed residential block and will feature nearly 300 bedrooms. Targeted at a budget operator, the building tops out at nine storeys and sits on a plot bounded by Prescot Street and Low Hill.

The hotel is to include a bar, lounge, and restaurant along with a 1,350 sq ft commercial unit at ground floor level.

Elliot Group announced it would be bringing forward the hotel at the site in August, replacing a previously-proposed 142-apartment block at the £100m scheme, which also includes more than 1,000 flats for students and key workers.

“We know from the competition among operators to secure the hotel at Paddington Village that there is unmet demand for quality accommodation in the Knowledge Quarter,” said Elliot Lawless of Elliot Group.  “Our proposals will enable operators keen to service the area’s growing business, medical and academic sectors to secure a prominent site in the heart of the area.”

Norfolk Street

Crossfield Baltic Hotel

Bedrooms: 202

Developer: Crossfield Exclusive

Architect: Brock Carmichael

Storeys: Nine

The proposals by Crossfield Exclusive are for a vacant plot at Norfolk Street and will include a gym, bar, restaurant, and outdoor roof terrace.

The scheme is part of a wider phased development by Crossfield; the first phase of 129 apartments is currently being built. The hotel will sit on the former Liver Grease, Oil & Chemicals buildings, which will all be knocked down to make way for the scheme.

The site sits within Liverpool’s UNESCO World Heritage Site buffer zone, and the project is expected to have a development value of £20m.

Phil Malthouse, associate at Brock Carmichael said: “The design of the new hotel development will really complement the vibrant Baltic Triangle district. Historically the buildings in this area are of an industrial and warehouse nature from which our design proposal has taken a lead.

“The brick and metal design provides a visual link to the location’s heritage whilst providing the style and function of a four-star hotel.”

Gostins Building

Gostins Building

Bedrooms: 278

Developer: Niboco

Architect: Studio RBA

Storeys: 12

The £30m scheme was been rejigged from an earlier planning application, which was put forward in 2018. The latest scheme by developer Niboco is for a four-star-plus offering, although an operator is yet to be secured.

There will be a four-storey rooftop extension while the lower eight floors will be converted into hotel use. A rooftop terrace is also proposed.

Your Comments

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It’s feeling less like Liverpool everyday. Don’t believe me? Try going out on the streets and asking the average Scouser what they think about the overpriced hotels and bars and student residential buildings popping up everywhere. It feels like we’re being pushed aside for complete strangers to our city. And it’s nothing to do with bigotry. I’m all for a mix of cultures (it’s what Liverpool is built on) but it’s gone too far now. We’re losing our identity as a city. Joe Anderson is selling us out.

By Eddie

The Aura proposal is one hell of an ugly building.

By Anonymous

Would be nice to see a bit more affordable city centre housing and a lot less weekend crash pads for stag and hen parties. Liverpool in danger of becoming another Dublin.

By Mark Gilbertson

Student accommodation and hotels is all that seems to be thought about, turning this vibrant city into a nomadic one, its losing its identity and soul

By Kelly

Didn’t you know we’re a tourist destination for day trippers now. As far as the mayors office is concerned liverpool starts and finishe’s in the city centre and for hotels and student accommodation just too many and not a good looking or designed one

By Chris

Lots of planted comments from jealous competitors. It’s so good to see Liverpool getting back to what it was, and welcoming people from all over the world. Dublin is doing very well too you might be surprised to know. Our sister city!

By Liverpolitan

The Crossfield Developments is my favourite. Norfolk Street is going to be a very smart street indeed once its complete.

By Anonymous

Eddie you are not from Liverpool?

By Anonymous

Liverpool is one of the best looking cities in the UK without a doubt regardless of the negative jealousy , i went to Birmingham last week, all’s i can say i am proud to live in Liverpool .

By Anonymous

All good stuff, preferred the original designs for Aura though before purpose change. Some of the comments on here are plain weird. Mad to think Students or tourists can live in cities and can contribute to the city, spending their money, new hotels providing employment… mad isn’t it? How dreadful eh? More the better. @Liverpolitan hit the nail on the head….

By LivPwl

Aura looks just like the student block on St James Street. Falconer Chester Hall need to up their game. The architecture is dull, cheap and generic looking.

By Michael Wingfield

New route planned to the Northwest today from Shanghai Liverpool’s sister City = BOOM!

By Chen

@Eddie, I couldn’t disagree with you more. Why does a Liverpool resident need to worry if hotels in their city are expensive? They are not staying in hotels in their own city. As for overprices bars, their prices reflect the economic reality of the city. If they were overprices, then they would go bust because people couldn’t afford them. The prices they are, are the prices people are happy to pay. That’s not to say that there can’t be more affordable pubs in the city, they exist too.


And a top-floor restaurant at the Crossfield development on Norfolk Street, giving views across to the river.

By Roscoe

I don’t doubt that we need more hotels, but I despair of these. Gostins look sort of OK, the other two are just plain fugly. Whatever is happening to my home city? Are we selling out to the cheapest, ugliest designs going? is that what we’re becoming? Just so that developers can make a shedload?


By Liver lad

When will we see a development of the Heaps Mill site ?…..presently it sticks out like a sore thumb …and looks a blight on an otherwise resurgent urban area….

By Tercol

Ion should be held to account for not immediately going ahead with the old cinema property on Lime Street

By Anonymous

@ Eddie … all ‘scousers’ & ‘merseysiders’ that I speak to seem to have the opposite opinion … as a result of the upturn in town, the suburbs are becoming more and more vibrant by the week, full of loads of great independent businesses, if you don’t like the city centre anymore maybe you could try some of them instead.

By Scouser

All good news here, jobs being created, more rooms to stay in and money being spent in the local economy. Change happens otherwise we stand still and go backwards as long as the change is for the good, let us welcome these opportunities.

By Boom boom, book a room

As long as the owners keep them clean and up to standards. As the Adelphi is a complete disgrace. And needs closing down.

By Chris Daniel

Does that Elliot group just wanna make money? Don’t they want to leave a legacy? That hotel on the aura is ghastly

By Gorge

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