Operator signs lease to kickstart Salford aparthotel
Finland-founded Bob W plans to open an 83-suite scheme next to the Kings Arms on Bloom Street in summer 2027.
Bob W, which has more than 100 aparthotels across 19 cities in Europe, has signed a lease agreement with the landowner, a vehicle connected to Drum Developments North West, to operate the six-storey building.
Drum secured reserved matters approval to redevelop land currently used as a car park into an aparthotel in 2022.
Now, Bob W has confirmed its role as operator of the scheme, its 13th in UK but first outside of London. Enabling work is currently underway.
Philip Grace, chief development officer at Bob W, said: “Manchester is one of the UK’s most dynamic and fast-growing cities, with strong demand from both business and leisure travellers.
“Securing a prime city centre site for a ground-up development is an exciting milestone for us as we continue to scale our presence across Europe and the UK.”
He added: “This project reflects the range of what Bob W can deliver, from repositioning existing buildings to bringing new developments to life from the ground up. We look forward to working closely with our partners to create a property that meets the expectations of modern travellers.”
Bob W styles itself as a “tech- and AI-powered hospitality operator”.
DAY Architectural designed the scheme and Paul Butler Associates advised on planning matters.
