Grosvenor Fund Management has lured SuperTrash to open its first store outside London in Liverpool ONE.
The 3,057 sq ft boutique will be on lower South John Street, in the former La Senza unit, nex to the new Zara regional flagship, and is due to open at the beginning of August.
Fashion entrepreneur Olcay Gulsen created SuperTrash in 2004 to bridge the gap between the high street and luxury. SuperTrash currently has 15 stores worldwide and a successful online store. The brand is also sold through high-end boutiques in 24 countries in Europe and America.
The Liverpool ONE store will feature the SuperTrash Collection, which includes clothing, shoes, bags and accessories.
Miles Dunnett, director of portfolio management at GFM, said: “Securing the first SuperTrash outside London is a great accolade for Liverpool ONE, and a reflection of the strong demand from leading fashion and lifestyle brands to join in our success. SuperTrash’s unique style and affordable luxury are a great complement to our existing line-up, and the store is going to be a hit with visitors.”
Olcay Gulsen, founder of SuperTrash, added: “With its reputation as the region’s fashion focus, Liverpool ONE is perfect for our debut outside London. More than anywhere else in the UK at the moment, it has everything we look for when we open stores; character, a cosmopolitan mix of customers, a strong identity, and a great line-up of brands with a similar ethos and style to our own. This is reflected in the great online sales we already have from the region, centred on Liverpool, which gives us a great starting point from which to build our success.”
Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE. McKinnon Nelson represented SuperTrash.