Seddon Homes recruits TV presenter

Seddon Homes has appointed television presenter Elaine Willcox as the new face and voice of the company.

Willcox, who worked as a news reporter and presenter for Granada News and as North West correspondent for ITV1's former breakfast programme GMTV, features in a welcome video on the home page of Seddon Homes' website and in video tours of show homes that the site features.

The Warrington-based developer said the recruitment of Willcox as a company ambassador is part of a marketing strategy to "buck the market trend in challenging economic conditions".

Denis Maddock, sales and marketing director for Seddon Homes, said: "Elaine is a well known, instantly recognisable face, having carved out a successful media career.
"Having a well-known face as an ambassador is an important element in our progressive new marketing strategy, which is starting to produce dividends."
Willcox was one of a team of journalists that won the first-ever British Academy of Film and Television Arts awarded to a regional news programme in 2007.

  • Visit Seddon Homes' website here

Your Comments

what??? redrow going take on bruce forsyth? good house, good house….


Well ive never heard of her or recognise her face.I musnt be in their target market.

By PoFacedPaul

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