Seddon Homes has appointed television presenter Elaine Willcox as the new face and voice of the company.
Willcox, who worked as a news reporter and presenter for Granada News and as North West correspondent for ITV1's former breakfast programme GMTV, features in a welcome video on the home page of Seddon Homes' website and in video tours of show homes that the site features.
The Warrington-based developer said the recruitment of Willcox as a company ambassador is part of a marketing strategy to "buck the market trend in challenging economic conditions".
Denis Maddock, sales and marketing director for Seddon Homes, said: "Elaine is a well known, instantly recognisable face, having carved out a successful media career.
"Having a well-known face as an ambassador is an important element in our progressive new marketing strategy, which is starting to produce dividends."
Willcox was one of a team of journalists that won the first-ever British Academy of Film and Television Arts awarded to a regional news programme in 2007.
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