Aura Hotel Daytime East

Resi-to-hotel overhaul progressed by Elliot

Developer Elliot Group has submitted a planning application to change an approved residential block at its Aura scheme in Liverpool into a hotel, “in response to continued high demand for hotel accommodation in the city”.

The 278-bedroom hotel will replace plans for a 142-bed apartment block, set to be delivered oppostive Royal Liverpool Hospital.

Aura is on site, with Liverpool-based contractor Vermont delivering more than 1,000 student beds over two blocks. Elliot Group said the gross development value of the project will be £100m when complete.

“Paddington Village and the new hospital are driving demand for accommodation in this part of the city so the move makes absolute strategic sense,” said Elliot Lawless of Elliot Group.

Falconer Chester Hall designed the hotel, and said its target date for determination by the planning authority is mid- to late-November.

Zerum Consult is advising Elliot Group on the planning application.

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I hope someone is keeping track of all these approved residential units being lost to hotel uses. By the time the Liverpool Local Plan Examination in Public comes around there’s a real chance they won’t be in a position to demonstrate a 5 year housing land supply.

By NWPlanner

The design bears no relation to the area. Further down the road you have a few Georgian elements remaining, built in Liverpool brown brick. The concrete here matches neither this nor the sandstone orange/red brick next door. A total clash in style and materials and not at all complementary.
Good to see Elliot is trying to meet the hotel demand though. And I’m sure they can expand the housing elements at Festival Gardens/Otterspool, or in Speke and Garston for example…. not to mention the North Shore.
Can’t this design be amended though?

By Liverpolitan

It is excellent news that the driver for changing to hotel beds, is not the well reported slowdown in demand from overseas buyers following the massive failures in the NW fractional sales, and it is not the ability to market even smaller bedroom units at even higher prices, with even better promised yields to the same buyers, but the unceasing demand from visitors to stay in fractionally owned, none chain managed hotels.

By Pangloss

what about the Prince of Wales Hotel down the road – appreciate not to today’s standard but nice building that should be renovated.

By anon

Agreed that those areas in South Liverpool can easily absorb the housing deficit from changes to hotel use . The difficulty is that there’s an over-reliance on city centre apartments in the housing land supply and an unwillingness of the LPA to allocate land where family housing is needed most (i.e. South Liverpool). The end result is a loss of land-use controls and ad-hoc planning by appeal – see Calderstones/Allerton Priory for examples.

By NWPlanner

Pangloss knows.

Liverpool’s local plan may as well be written on chip paper. The city has relied on a never ending stream of city centre apartment dwellers, but now all bets are off. Let’s face it, who other than a hotelier would go down the hard work of a hotel route if the option of flogging lucrative residential leaseholds and leasehold liabilities was really an option??

The real tragedy is all the workspace that has been lost in the city, for nothing. I hope the hotel rooms can get filled, i really do. Because if for any reason people stop coming to Liverpool in numbers then we really are going to be left with nothing.

By Mike

@anon, The whole building has been gutted and would deliver at best about 10 or 12 rooms. Due to that I can’t see the economics ever adding up for a refurb. Certainly not while the area remains down at heel. The best chance for regeneration slipped away when a hideous student block was allowed to hem it in.

By Morgan

Another typical FCH design, can they do anything different? Doesn’t look in keeping but hopefully the Planners will get their teeth stuck into it…! Wonder if Elliots large apartment scheme at the bottom of Leeds street isn’t selling too well so switched to hotel rooms?

By Mr E

Mike you are such a misery

By Mikes mate

Pardon me for being one of the 1.5 million who have had every aspect of their future life compromised by abysmal local “leadership” which has seen our previously upward economy holed, our international investment reputation turned to mud, and at the end of it our residential and business property landscape in a slump and pockmarked by abandoned schemes and endless scandal.

The gap between Manchester’s GVA and Liverpool’s previously negligble and narrowing is now massive and widening. That’s representative of the Pound in my own pocket, and indicative of the standard of civic and health services I can expect to receive in the future.

That does make me feel miserable, especially when the reaction to that is pure stupidity and/or gaslighting.

By Mike

Mike’s on the bromide again, folks.

By Sceptical

Visitor numbers to Liverpool have been on an upward curve for four decades. There are only so many really interesting places to visit, and Liverpool is one of them, for people from all over the world!

By Liverpolitan