Redrow has appointed Faye Whiteoak, previously regional director for Gleeson Homes, as development director with responsibility for projects in Liverpool.
Whiteoak will head Redrow’s housing programme for the new Liverpool Housing Partnership forged with Liverpool City Council and Liverpool Mutual Homes. She also has a watching brief on other Redrow developments around the city.
The Liverpool Housing Partnership was created by the council to deliver 1,500 new homes and bring a further 1,000 back into use across the city and as part of Mayor Joe Anderson’s pledge to build 5,000 new homes across Liverpool in his first term.
An architect by profession, Whiteoak is a chartered member of the Royal Institute of British Architects and has recently been lecturing in architecture at the University of Central Lancashire in Preston. She said: “During my eight years with Gleeson, I worked very closely with Liverpool City Council on housing market renewal initiatives and the experience gained has enabled me to hit the ground running on such a significant new housing programme in the city.
“The Liverpool Housing Partnership is an ambitious and challenging initiative and I love that it is a long-term, forward thinking plan to bring much needed, high quality new homes to the city. I am also excited by the ‘can do’ attitude of all the partners with everyone totally committed to delivering the programme. And it’s great to be working for a property developer of Redrow’s calibre and reputation.”
Whiteoak will split her time between Redrow offices in Chorley and the new satellite office that Redrow is creating within the council’s Cunard Building where she can work closely with the rest of the partnership team.
Her immediate focus is on progressing plans to redevelop the sites of the former Watergate School, in Woolton, and Holly Lodge Girls’ College, West Derby, within the partnership.
Matthew Pratt, regional chief executive for Redrow, said: “Faye is an important new member of our team and brings valuable regeneration experience to the table. Her understanding of architecture, design and master-planning is also very relevant to the partnership.
“Our plan is to build up Redrow’s presence in Liverpool as the individual developments within the programme begin to take shape.”