Uber and Moda Living, the build-to-rent developer, have announced a proptech tie-up to cut car ownership, offering tenants taxi credits as an incentive not to have a parking space in its buildings.
Residents that don’t have cars will get £100 of Uber trips per month, using an app made bespoke for Moda.
Moda is backed by £1bn of investment from Middle Eastern-based Apache Capital Partners and is developing 6,000 rental-only homes in major cities across England and Scotland.
The prop-tech partnership is planned to be rolled out in cities across the world.
By partnering with Uber, Moda Living said it is hoping to create more sustainable developments, building homes while reducing emissions.
Moda’s first scheme, Angel Gardens in Manchester’s NOMA neighbourhood, is currently under construction and will house around 900 residents when it completes in 2019. The company is also delivering high-rise block The Lexington at Princes Dock.
Johnny Caddick, managing director of Moda Living, said: “Our apartments are for rent rather than for sale so we need to consider how our customers will live in cities in the future. Embracing future technology is vital from day one and these plans for a partnership with Uber would not only give our customers an affordable ride at the touch of a button – it would also enable us to design better buildings with more space for social interaction.
“Everyone wants a more frictionless life and Uber’s model fully aligns with our approach of wanting to drive efficiency and maximise value for our customers.”