Epic Hospitality Group has been appointed under a management contract to run Elliot Group’s two hotels, following the breakdown of talks between the developer and its original partner PVA Hospitality, operator of Southport’s Vincent hotel.
Epic, which runs three aparthotels in Liverpool, will assume management control with immediate effect of the £20m property in Seel Street, comprising 128 rooms, which was formerly promoted as The Times aparthotel.
Part of Elliot’s wider Wolstenholme Square project, the aparthotel is nearing completion and will include rooftop terraces, a residents’ bar and gym. It is scheduled to open in November and will now be billed as the four-star Seel Street Hotel by Epic.
An outline deal for a hotel in Norfolk Street in the Baltic neighbourhood has also been agreed, with work pencilled in for an October start with will be a £70m, 306-bedroom-property with rooftop pool, spa and lounge. Elliot Group is currently in discussions with contractors.
This site, overlooking the Queen’s Dock, had previously secured planning permission for 253 apartments, but the consent was updated in January 2017. Falconer hester Hall designed the 16-storey building.
Both sites will also incorporate a food and beverage offer, yet to be announced.
Simon Beer, managing director of Epic Hospitality Group, said: “We’ve been at the cutting edge of the aparthotel movement for a number of years and this deal allows us to expand our portfolio further to encompass the luxury four-star hotel experience. The Epic brand’s pioneering approach is being recognised throughout the sector and is making us a go-to company for developers to partner with.
“Both the Seel Street and Baltic properties are in distinctive neighbourhoods with a dynamic vibe and, as one of Liverpool’s finest independent hotel groups, we’ll seek to reflect that character in our service offer and in the interior décor.”
Elliot Lawless said: “Simon and his team have a shelf-full of awards for their outstanding hospitality and their reviews say it all. They’re a great partner who understand the Liverpool market intimately, and also how to work with historic properties like our Seel Street hotel. I’m delighted to have them on board.”
Of the group’s discussions with Paul Adams’ PVA Hospitality to manage both properties, Lawless said: “After reaching an in-principle agreement with PVA we just couldn’t get the deal over the line – it happens sometimes. We’re delighted with our agreement with Epic and I’m looking forward to the Seel Street opening party.”