The developer, a venture founded this year by Catalyst Capital directors Daniel White, Robert Skelston and Julian Newiss, wants to build a 15-storey hotel on the site of a surface car park on Chapel Street in Salford.
The project is being brought forward in collaboration with RJR Securities, a developer headed up by Newiss and Skelston.
Irish hotel firm Dalata Hotel Group has been lined up to operate the four-star hotel under its Maldron brand.
The ground floor of the hotel, to be located next to Select Property Group’s CitySuites aparthotel block, would feature a reception and coffee area, while a mezzanine level would include a bar and restaurant.
The upper floors would include a range of hotel rooms and a gym for guests. The exact square footage of the development is yet to be determined.
Deloitte Real Estate is the planning consultant on the scheme, with Canadian architect Norr Consultants appointed to design the project.
Dan White, co-founder of Central and Urban, said: “Despite difficult circumstances, we believe that Salford retains exceptional potential for growth in the longer term. The area around Chapel Street in particular has encountered significant growth and development over recent years.
“Our proposals will help support Salford in the long term as it recovers from the impacts of Covid-19.”
Central and Urban expects to submit plans for the project next month after concluding a public consultation scheduled to run until 14 September.
The hotel would be the latest North West project for fast-growing Dalata, after the firm agreed to operate Elliot Group and Valorem Investment Partners’ 260-bedroom hotel at Park Lane in Liverpool.
Last October, work started on a £47m, 278-bedroom Maldron Hotel on Oxford Road in Manchester, which is being delivered by a joint venture between Catalyst Capital and Sir Robert McAlpine Capital Ventures.
Meanwhile, contractor Russell WBHO is on site at Property Alliance Group’s 330-bed hotel on Portland Street, which will also be operated by Dalata, under its Clayton Hotels brand.
A virtual consultation on the Chapel Street scheme went live on 24 August and will close on 14 September.