Wirral Growth Company launches Birkenhead market consultation

The JV between Wirral Council and Muse intends to replace the existing House of Fraser building on Grand Road with a new market hall.

Wirral Growth Company’s plans would see the demolition and replacement of the 70,000 sq ft department store, as well as the creation of public realm linking St Werburgh’s Square and Oliver Street East.

Birkenhead’s existing market would remain open until the project, designed by AHR Architects, is complete.

Wirral Growth Company is hoping to capture the history of the 1845 market in the new-build project, which would be made up of independent retail, food, and drink stalls.

Wirral Council acquired the House of Fraser site in January 2021.

Chair of Wirral Council’s economy, regeneration and development committee, Cllr Tony Jones, said: “A key part of our redevelopment plans for Birkenhead town centre has always been the market. It is vital that local people get involved, to help us shape a revitalised and vibrant town centre.”

Mike Horner, development director at Muse, added: “Any consultation or conversation is an opportunity for local people to help shape proposals and we’re encouraging everyone to come along and have their say.

“Working with partners, we’ll create a place that works for both traders and customers alike; that gives a nod to the town’s rich heritage, but also creates a platform for it to realise its ambitions for the future.”

The local community can have their say on the plans at BirkenEd’s Place, located at 8-10 Borough Pavements in the Grange Precinct, on Thursday 9 March from 11am-4:30pm and Saturday 11 March from 11am-4pm.

Alternatively, access the online consultation from 9-26 March at wirralgrowthcompany.co.uk.

Barton Willmore, now Stantec is advising the growth company on planning.