The property PR team at MC2 has continued a strong run of account wins with the appointment by Allied London to handle communications about the next phase of Spinningfields in Manchester.
Michael Ingall, chief executive of Allied London LLP, said: "MC2 won the pitch to support Allied London in a highly competitive process. MC2 displayed an acute understanding of both our business and our vision. The team had a key USP in that they demonstrated the ability to communicate clear brand messaging and will be offering us support more akin to corporate advisers. Most of our real estate developments are, in effect, the creation of businesses and MC2 understands how to provide PR support to help create, evolve and support businesses."
MC2 recently won the account handle the PR across the North for surveyor Lambert Smith Hampton and picked up developer-contractor Pochin's PR and marketing brief.
Allied plans new commercial buildings, the creation of new retail and leisure districts, and the growth of its independent property management arm, Capital Properties UK.
MC2 also won the contract to handle the PR for Allied's New Dock in Leeds.
Joe Dixon, associate director and head of the property team at MC2, added: "There are few companies that are able to redefine a city. Over the last decade, Allied London has done this in cities across the UK. We now have the chance to help it develop and deliver its vision for the next 10 years. We're incredibly proud to be given the opportunity to do this."