Mark Rawstron, regional senior director at GVA in the North West, said the company's acquisition of the leisure property specialist is significant for its clients in the region.
GVA has exchanged contracts to acquire Humberts Leisure and will form a new leisure unit to be named GVA Humberts Leisure. The deal is being completed later in May.
Rawstron said: "We welcome this expansion into the hotel and leisure sector. GVA has a dedicated hotel and leisure offering in the North West, so the acquisition of such a prestigious business as Humberts Leisure is of great significance to our business in the region. The leisure sector requires a highly specialised skills set and it is important to us that we can deliver to our clients the best possible advice in these challenging times."
GVA said the acquisition will bring together the specialist leisure advisory expertise of Humberts Leisure, GVA's existing hotels and leisure capability and the resources and national network of one of the UK's leading property consultants.
Humberts Leisure has offices in London, Brighton, Winchester, Cardiff, and Skipton.
GVA's existing hotels and leisure team is based across offices in London, Birmingham, Bristol, Leeds and Manchester.
The team, which is led by James Williamson and Ian Thompson, based in London, is particularly focused on hotels. GVA said the acquisition will allow the company to effectively tap into the wider UK leisure sector.
This will include pubs and licensed property, hotels, general leisure, holiday property and caravan parks, golf courses, sports complexes and venues, urban leisure, water-based leisure, visitor enterprises and institutional property.