Mark Hughes, the last chief executive of the North West Development Agency, will become the first chief executive of a new economic advisory organisation in Greater Manchester.
The new organisation, working name Greater Manchester Growth Company, will have a hand in steering the work of inward investment agency, MIDAS; trade and investment services, including UKTI; the Business Growth Hub and Finance for Business.
Hughes took up his position on Monday and will report to joint chairmen Ian Stewart, city mayor of Salford, representing the Greater Manchester Combined Authority and Michael Oglesby, chairman of Bruntwood Group, representing the private sector.
Oglesby said: "Mark's broad experience of working with businesses in the North West made him the clear choice for this position. Manchester has ambitious plans for growth over the next few years and Mark's role will be to take a lead in achieving this. He will be an excellent addition to Greater Manchester's wider leadership team."
Hughes said: "I look forward to working with colleagues at MIDAS, UKTI and the Business Growth Hub to integrate all that Greater Manchester has to offer to businesses and to ensure that the city-region capitalises on the opportunities that increasingly devolved local governance can provide."
Stewart said: "This new organisation, under Mark's stewardship, will enable us to further strengthen the relationship between local and central government, shaping the business support services provided to ensure that we are creating local jobs for local people."