Liverpool hotels boast 75% capacity all year round
The city council’s figures have indicated that weekend occupancy for 2025 to date is above 82%, while midweek trade is also strong at 74%.
July 2025 was the busiest month ever for Liverpool hotels, with 195,780 rooms sold, beating the previous record of 192,070, recorded in August 2018.
Hoteliers in Liverpool experienced the strongest May-July period on record, with 562,922 rooms sold.
Since the start of 2025, 1.2m hotel rooms have been sold in the city centre.
The city is on course to outperform last year and 2018, its best year at 2.1m rooms sold.
Cllr Nick Small, cabinet member for growth and economy at Liverpool City Council, said: “These are hugely encouraging numbers that demonstrate the all-round appeal of Liverpool, not just for weekend visitors, but also midweek trade is showing the business appeal of the city.
“Liverpool’s appeal is extremely well-balanced – we are blessed with attractions and good relationships with our partners in retail, such as Liverpool ONE, and entertainment, such as the M&S Bank Arena.”
In the past five years, Liverpool has seen some 2,000 short-stay beds added to the city centre.
Cllr Small continued: “The hotel industry is investing heavily in the city, there are more rooms than ever before, but we are meeting the new stock.
“Liverpool’s hospitality offer cuts across all ages and tastes and suits a broad demographic of people of all budgets.”
He noted the success of the city hosting conferences, performances, and sporting events.
In isolation, the occupancy figure is meaningless. Visit Britain’s latest survey indicates a nationwide annual hotel occupancy rate of 77% as a July, unchanged on 2024. On that basis, Liverpool is slightly lagging its peers.
By Alan P
Everton’s new stadium will have a marginal impact, I’d imagine. When fans are travelling a couple of miles for the game, there’s not much call for hotels. All credit to LFC for developing such a strong fan base in Ireland, Norway and Dorset.
By Saint Domingo
Councillor Small puts a positive spin on things and these figures are obviously positive, but he fails to mention that these figures could be so much better if we had more business activity in the city centre which better quality offices attracts. We also now have 2 football stadiums with enlarged capacities which should also attract more overnight visitors. One notable issue is that currently I don’t think there is any large, new, hotels being built in the city, even though there are plans eg the Marshall hotel at the bottom of James Street, there were others like the one on Duke St ( now a surface carpark), the Nyx hotel on Hanover St, the Moxy at Oldham Place, and the one meant to be part of the Pall Mall scheme, plus the Hilton Garden on Renshaw St, however none have materialised.
By Anonymous
Genuinely surprised at those mid-week occupancy figures given how much the City Centre has been taken over by stag and hen weekends all year round, and also the low prices rooms are advertised for unless there is football on.
Any idea how this compares to similar places or is LCC holding back on this for some reason?
By Anonymous