The rise of the influencer campaign

In 2018 influencer marketing campaigns are firmly secured as the best way to reach your customers. With follower counts frequently in the 100,000s, Manchester influencers are the tool to focus on in your next campaign.

In property, Manchester residential schemes are the perfect partner to an influencer. Your main aim is to highlight your scheme as enviable, exclusive and comfortable – something that can be promoted via popular bloggers, Instagram users or YouTube personalities.

Let’s say your target demographic is 21-35 year olds. In a 2018 survey by statista, it was found that 30 percent of global Instagram users were aged between 25 and 34 years, which means you should be sourcing popular Instagram ‘influencers’ to promote your new brand.

When choosing an influencer, you should consider:

• Audience
• Location
• Brand

So as a residential property developer in the city, you should look for:

• An Instagram influencer with a demographic of 21-35 year olds
• Based in Manchester
• With a focus on lifestyle blogging

Consumers typically follow influencers who align with their style and lifestyle, therefore by selecting the right influencers for your campaign you can directly reach your target consumers, placing viable new lifestyle choices right into their lap from the trusted source of their favourite Manchester influencers.

The rise of the ‘influencer’ has made reaching your target consumer easier than ever. A typical post from Manchester influencers such as Megan Ellaby and Sophia Rosemary reaches 180k and 167k followers respectively and frequently generate over 10,000 likes per post. Combine this with links on their posts to your new apartment block and you’re in for a huge boost in traffic and enquiries.

It’s time to re-allocate your budget for the upcoming season because Influencer Campaigns are the sure-fire way to raise your residential brand’s profile and drive those all-important sales.

Have we influenced you?

If you need help with your own property-related content efforts or would like to discuss other PR and marketing activities, get in touch with us at Roland Dransfield and we’ll be able to help you out.

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