Fragrance lodges plans for Blackpool seafront hotel 

Designed by Falconer Chester Hall, the 143-bedroom building would be constructed where three bed and breakfasts once stood. 

Fragrance Group was given consent earlier this year to demolish St Chads Hotel, Lyric Hotel, and Regency Apartments to pave the way for a new hotel. 

Now, the Singapore-based developer has submitted plans for a four-star replacement spanning six storeys. 

Geospatial Engineering Services, and Civil Remediation are on the professional team.  

Hydrock is also on the design team, providing various consultancy services including in acoustics, civil and structural engineering, MEP, fire, transport, and water environment. 

To learn more about the scheme search for reference number 23/0848 on Blackpool Council’s planning portal. 

Fragrance bought the 90-bedroom St Chads Hotel in 2018 for an undisclosed sum, its third acquisition on Blackpool’s promenade. The company also owns the neighbouring Lyndene Hotel and the Imperial Hotel, which is located in North Shore. 

The company also owns Liverpool’s former Municipal Buildings, which was recently redeveloped into a £40m MGallery hotel, and Town House Hotel in Manchester.