Altrincham FC

The 10-year vision for the stadium would see the construction of two new stands

Architect reveals 10-year vision for Altrincham FC

Manchester-based studio Define has unveiled plans to transform the Robins’ Moss Lane ground over the next decade, including two new stands, as the club sets its sights on breaking into the football league. 

The plans include the refurbishment of parts of the existing stadium, which opened in 1910, including the sponsors’ lounge and the players’ and officials’ areas. 

A fan zone, the type of feature once only seen at the grounds of larger clubs but increasingly common at grounds across the spectrum, would be created “to strengthen the community atmosphere around the stadium”, according to the architect drawing up the proposals on behalf of the club. 

Some of the proposals are dependent on the club’s success and growing fanbase, Define added in a statement. “In time and with growing supporter numbers and success on the pitch, additional seating and new corporate facilities will be introduced.”  

Over the long term, the existing Popular Side and Moss Lane stands will be replaced, along with the construction of a contemporary roof, while safe-standing zones will be implemented at the Golf Road and Chequer’s End. 

Altrincham FC currently leases the ground from Trafford Council. The 10-year proposals were developed with the aid of special character profiles, created to reflect different spectators’ experiences.  

024 2000 Define Fan Profiles

The fan profiles used by Define

“The profiles have influenced the stadium’s redevelopment strategy and placemaking guidelines by responding to their individual needs,” Define said. 

The first phase of work – the refurbishment of the sponsors’ lounge and creation of the first fan zone – is due to begin in July and does not require planning consent, according to the architect. It is not yet known when and if planning applications are to be submitted for the longer term proposals. No applications have been submitted as yet. 

Gavin Watts, founder of Define Architects, said: “The way we watch the sport, and the financial and economic pressures football clubs face, are constantly evolving.

“Our intention is to transform the stadium into a 365-day destination by ensuring the architectural design compliments the implementation of new business opportunities for the football club.” 

Bill Waterson, director at Altrincham FC said: “Altrincham Football Club is on the way up. We pride ourselves on being at the heart of the community, and we want our ground to represent the best of the town of Altrincham. 

“Delivering on Define Architects’ vision will give us a ground that will be embedded in the heart of this vibrant community for many years to come.” 


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