Vision to unveil new promotional strategy

The economic development company Liverpool Vision is unveiling a plan on Wednesday, which aims to sell the city nationally and internationally.

Organisations from the public sector and companies from the private sector are being encouraged to share resources, skills, ideas and expertise to help deliver a new joint plan for the city, to be known as One Plan.

Vision, which is being absorbed into Liverpool City Council from April 2011, is leading the project, alongside partners from the council, Liverpool University, Liverpool John Moores University, National Museums Liverpool and Chamber of Commerce.

An official board is being set up which includes representatives from both the public and private sector to help deliver the plan.

Liverpool City Council told Place a consultation period is still being carried out with companies from the private sector and declined to disclose any names of those which have signed up to the programme.

A task force is being created from the private and public sector to lead the process, while a marketing steering group, made up of marketing directors of the key stakeholders, will orchestrate the marketing efforts among partners.

The council said the board will focus on key events to help promote Liverpool in 2011 and 2012.

Events will fall into two categories including those that are funded and which offer opportunities for collaboration and those that require funding.

The council said the private sector will play a critical role in securing funding and providing sponsorship for projects.

Events being targeted include:

• the Liverpool Boat Show
• the opening of the new Museum of Liverpool
• the 100th anniversary of the Liver Building
• the Mersey River Festival in 2011
• the London 2012 Olympics

The council added that the opening of a Liverpool Embassy in London is a key milestone in helping to promote the city.

Cllr Joe Anderson, leader of Liverpool City Council, said: "It's not about the city council telling everyone what to do, it is about providing leadership and a platform for our top-class institutions to fulfil their ambitions. Only by working together, and building strong partnerships right across the city and across all sectors, will we be able to develop, grow and prosper as a truly enterprising and leading European city."

The council said a consultation period will continue over the next several months, culminating in an official launch of the plan in April 2011.