Pure Residential & Commercial Two New Senior Appointments 300dpi
From left: Bellis, Bailey and managing director Chris White, atop Pure's new headquarters building

Pure adds two more to top team

Pure Residential & Commercial has made its third and fourth senior appointments of the last six months, with Graham Bellis and Gary Bailey joining the Daresbury and St Asaph firm’s management team.

Prior to joining Pure as head of operations and procurement, Bellis spent more than eight years as UK-wide procurement director at Watkin Jones, prior to which he held commercial director positions for a number of national construction companies.

At Pure Homes, Bellis will be responsible for multiple sites across Cheshire and North Wales, delivering more than 750 homes with sites in Denbigh, Prestatyn, St. Asaph, Llanfair, Ruabon, Chester and Frodsham. This includes homes in the retirement living sector, a key focus for the business.

Bailey, who becomes Pure Homes’ new contracts manager, is a chartered construction manager with 35-plus years of housing industry experience, including a spell as project director with Nakheel on a banner project in Dubai. Pure said his leadership will be “fundamental” in the delivery of Pure Homes’ developments nationally.

Both have now started in their new roles. The new hires follow those in February of Fred Swinburne, formerly of Miller Homes, who joined as head of construction; and Ian Clementson, ex of Pochin’s, as commercial manager.

Chris White, managing director of Pure Residential & Commercial, said: “Graham and Gary’s appointments are another important milestone for Pure Homes as we expand operations and respond to the needs for our quality housing across Cheshire and North Wales.”

“We are in a very good position now to really progress forward with a good land bank and a construction pipeline that will deliver in excess of £160m across the business over the next few years.”

“We have just gained multiple awards on the four-year £1bn Welsh Procurement Alliance (WPA) Framework for North and Mid Wales Residential Construction and are currently building a new headquarters so we can consolidate all staff across the divisions in St. Asaph.”

Bellis added: “I’m really looking forward to supporting Pure Homes’ growth regionally as a housebuilder of exceptional standards in quality and luxury. Our new site will demonstrate how far the business has progressed over the last few years from being a local developer to being a regional housebuilder with a respected reputation.”

In September, Pure is due to move into its new headquarters, close to its existing St Asaph office.

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Excellent news and great to see a good company continue to do well.

By Patrick Clough