Inward investment and tourism agency The Mersey Partnership has launched a media campaign using the new Range Rover Evoque model, assembled at the firm's Halewood plant in Knowsley, to highlight the area's advanced manufacturing strengths.
Advanced manufacturing is one of the knowledge economy sectors being championed by TMP alongside life sciences, creative and digital industries and the professional and financial services in the Made in Liverpool City Region initiative.
Jaguar Land Rover's new Range Rover Evoque model will be launched to the world's media in Liverpool in the summer. The car formed the striking backdrop to a dinner held on Tuesday evening at Liverpool Cathedral arranged by TMP to launch the awareness campaign.
Dr Ralf Speth, chief executive of Jaguar Land Rover was guest of honour and addressed TMP members, partners and guests at the event. He said the JLR plant at Halewood is one of the Europe's most advanced automotive facilities and will be the only location in the world assembling the Evoque model. The decision to invest in Liverpool city region represents a multi-billion pound commitment to the area by JLR and its parent company Tata Motors. The new model has led to the recruitment of 1,500 extra staff at the factory.
Lorraine Rogers, chief executive of TMP, added: "Jaguar Land Rover uses some of the most sophisticated and advanced manufacturing techniques in the motor industry at its award-winning Halewood plant. The launch of the Evoque will be an opportunity to remind a global audience of our strengths. The car, and its award-winning and critically acclaimed Halewood stable-mate the Freelander 2 are the essence of advanced manufacturing in our knowledge economy. Great cars, made in Liverpool city region, on sale all over the world: there can be no more fitting backdrop for the launch of TMP's awareness campaign."